In order to make affiliate sales, you need to create affiliate marketing sales funnels that will convert your visitors into customers. And in this post, I’m going to show you how to do just that. Stay tuned!
What is a sales funnel for affiliate marketing?
A sales funnel affiliate marketing is a journey that takes potential customers from becoming aware of a product or service to moving them through stages of your sales process and becoming a customer. Therefore, earning you, as an affiliate, a sales commission.
Many affiliate marketers and business owners create web pages and draw traffic to them, but struggle to convert that traffic into sales or sign-ups.
Marketers face a problem after setting up a sales funnel for affiliate marketing. This is because the website traffic doesn’t convert consistently. It is important to understand how to create an affiliate marketing sales funnel that works and how to get actual results.
What do affiliate marketing funnels help you achieve?
A well-designed sales funnel for affiliate marketing maps out every stage of the client’s decision-making process once they land on the landing page. A sales funnel’s purpose is to either sell a product, service or to attract leads for a marketing campaign.
The Sales Funnel For Affiliate Marketing
- Creates Awareness: This is where an affiliate creates content to increase awareness about the product/service they are trying to promote.
- Develops Interest: Adopt optimization techniques for greater visibility to pique visitors’ interest.
- Helps Make the Decision: The point at which a visitor is convinced to buy the product or service being offered.
- Engages. Nurtures. And Nourishes: Hopefully, that customer becomes a repeat customer generating more sales.
Let’s take a closer look at each stage and discuss what you can do to optimize them.
Step 1: Creating Awareness
When it comes to creating awareness for certain products or services, a blog is a great place. This is because people are searching online for solutions and will visit your blog because it contains relevant information.
With the help of SEO (search engine optimization), blogging is an organic method of increasing traffic.
You can also use paid media channels like Facebook ads for social media or Google ads for search to get traffic to your blog. This method of earning is attractive because it has low entry and exit barriers, which makes it a lucrative option.
A blog is a great way to link all your marketing activities. Affiliates will prefer to have a blog or website that contains all information about the products/services they promote.
To increase website traffic, you can use social media and video streaming to promote your products/services.
A YouTube Channel can help you attract targeted web traffic to your site. You can add video content to your funnel’s first stage. It will grab more attention.
YouTube videos are often classified based on the type of products they relate to or their industry.
To increase awareness, you can create video content that is targeted at your target audience.
- Custom Landing Page
Landing pages are very important because their tone, aesthetics, and overall user experience make the first impression of the product/service to a visitor.
Visitors can find a product or solution to a problem by searching the internet, using social media posts, and linking from blogs.
It is important to keep the landing page and ads consistent in tone. Otherwise, the visitor may navigate away.
Retargeting visitors will, for example, set a specific tone with their audience.
For example, if a special or limited time offer is the theme of the conversation. The campaign’s theme is the new offer so the old landing page will cause a disconnect with the visitor.
Here is where the custom landing page plays a critical role.
A custom landing page is the missing piece of a puzzle to creating awareness. They link and channel traffic to the next stage in the affiliate marketing funnel.
- Social Media Shoutouts
Social media has become a powerful tool for connecting people in this digital age. Social media platforms are faster than traditional marketing channels, and communication is more engaging. This helps to build brand image.
People love to establish a personal relationship with brands through sharing news and engaging in conversation with them via videos, funny posts, and stories.
- Email lists
Email marketing is a tried and true marketing tool. A site selling anything should concentrate on emailing its subscriber base in order to attract traffic.
It is important to build an email list in order to reach new people and remind customers about the latest products.
Email marketing allows you to have conversations with many people, while still giving it a personal touch.
It is possible to reach a large audience via email marketing, which will make a significant impact.
Many affiliate marketers send emails to potential customers regarding promotions that they should look out for.
Step 2 – Develop Interest
Once you have a better understanding of the importance and strategies for increasing product awareness, it is time to build the interest of the audience.
You will need to communicate with prospects regularly throughout their journey.
There are many ways to generate a stimulus that piques the interest of website visitors.
Let’s take a look at some of the most popular methods for affiliate marketers.
There are several types of opt-ins that you can choose from depending on your blog’s context and user interface.
You have the option of choosing from full-page, lightbox, or slide-out opt-ins. These opt-ins usually include actions such as Subscribing to our Newsletter, Sign Up, or promotional offers.
Opt-ins work best on high-traffic pages. This is a great way of attracting visitors who are interested in your products/services.
Communication here has a high impact and should be aligned with the customer’s intention.
You can create an ebook that offers insight, analysis, and explanation about a problem that many people are familiar with.
Your ebook will be downloaded by anyone who is interested in the topic and seeks information.
You can make money by advertising products and services in an ebook. Your readers will be directed to the landing page.
Step 3 – Help Make the Decision
Nurture sequence for people who do not buy. The potential customer/visitor has chosen to sign up for the newsletter, download an ebook, or cheat sheet.
Here is where potential customers are looking for reasons to purchase.
It is important to communicate clearly and concisely with potential customers while giving them reasons to purchase.
Communication should be concise and clear at this stage. It is necessary to provide information about the product/service and a review from an existing customer.
The closer to the deal that the customer gets by signing up via the affiliate’s landing page is the best part.
- email automation
Affiliate marketers have many options to automate sending emails. This allows them to save time segmenting and curating emails based on relevancy.
Affiliate marketers can use email automation to transform their marketing efforts. It is an easy and affordable way to reach the right audience.
The email lists that have been accumulated over time can be used to generate conversions for a wide range of other products and services.
Step 4 – Nurture, Engage and Nourish
This page will be the last page that your website visitor visits at the end of your funnel. This page provides all the information the potential customer will need to complete their payment.
It is a good practice to inform potential customers about the purchase and mention secure payment gateways. This ensures that there are no interruptions in the payment process.
The thank you message is displayed on the page for the new customer. To increase customer engagement and increase interest in the product/service, it’s a good idea to send a video.
Some pages will also include testimonials or reviews from customers who have used the product/service offered to help reassure the customer about the brand’s commitment.
This is the exact same commitment that the brand made when it launched the affiliate marketing channel.
An effective sales funnel:
- Provides more value to potential customers at each step of the process.
- Offers a solution to customers’ problems.
- Maximizes leads (actions taken by visitors).
- Helps you become a trusted expert in your niche.
- Win the trust of buyers so they come back to you or your company again and again.
5 Steps To Build A Sales Funnel For Affiliate Marketing
I wouldn’t call this a complete guide if I didn’t offer a template for creating your sales funnel.
So here are the basic steps:
- You need to analyze the behavior of your audience – Your goal is to sell your product to the right audience. The more you market to the right audience the better, the better your sales funnel will be
- Grab their attention – Lure them in by making sure your audience is familiar with your brand using different types of content and providing valuable information that they can use
- Create a professional landing page— Prospects who are still in the early stages of your funnel will need something to entice them to stay. Your landing page should guide them towards purchasing your product (include call-to-action buttons!)
- Create email marketing campaigns – Use compelling content in your marketing emails. Make sure you email your customers frequently (but not too often!)
- Show loyalty to customers – Don’t forget your customers — Continue to offer discounts and include them in your social marketing strategies
Affiliate marketing can be a great way to monetize your blog or website by promoting products and services that you believe in. And, if you use a marketing platform like Systeme , which provides all the tools you need to create effective sales funnels, it’s easy to get started.
All you have to do is choose a product or service to promote, add your affiliate link, and start driving traffic.
Have you tried using an affiliate marketing system to increase your income? Let me know how it worked for you in the comments below!