Landing Pages Are Your Secret Weapon

A landing page is all you need to get started with your business. Learn how easy it can be to create a landing page and promote your work.
A landing page that is well designed can increase conversions, build trust, and create loyalty among visitors.
The best part? It’s easy to create and share great landing pages. You don’t have to create one for each product or service or lead magnet that you launch.
This post will cover all you need to know regarding landing pages. We’ll explain what they are and why they are important. How to use them to grow your business and audience. And some tips to create great landing pages that convert.

What is a landing page?

A landing page is one page that visitors land on after clicking on an ad, link, or search result. With the goal to get each visitor to take a specific action or convert, landing pages provide more information and sales copy about the offer that they clicked.
Each landing page has the same goal: To get visitors to click on a call-to-action (CTA). This could be:

  • Download a free lead magnet
  • Join your email list
  • Register for a Webinar
  • Request a Demo for a Software Tool
  • Download a whitepaper
  • Start a free trial for a software product
  • Joining a community
  • There are many other options.

The best landing pages are focused on one source of traffic. One landing page may be for visitors who click on a link in a post for email marketing templates. Another might be for email subscribers who click on a link to learn more about a complimentary webinar you’re planning.
Each landing page is designed for a particular audience and purpose. This allows you to convert a higher percentage of visitors into customers, leads, subscribers, or subscribers. In fact, e-businesses with over 40 landing pages were 12 times more effective in generating leads than those that only had 1-5 pages.

Landing Pages Can Grow Your Business

A landing page is a powerful tool that can help you grow your online business in two ways.

  • Landing pages improve your conversion rates, which will help you grow more people quickly.
  • Landing pages reduce your marketing costs, allowing you to get the greatest return on your investment.

Let’s take an in-depth look at why landing pages should be used.

Conversion rates are increased when landing pages are used

Online creators love to share links to their sites, but most people link to their homepage. Each link is essential, but it is also important to make the most of traffic to your website.
Sending visitors to a targeted landing page that speaks directly with them will increase the likelihood that they will convert into customers, leads, subscribers, or subscribers.

Landing pages can help you lower your marketing expenses

Easy to create landing pages are a great complement to other marketing channels. It is easy to increase the effectiveness of your marketing by creating a landing page specifically for each campaign.
Paid Google advertising, Facebook ads, and email campaigns are all great pairings for landing pages. You can convert more people by matching your messaging throughout your entire campaign than if your homepage was your primary destination.
A great landing page can make your marketing more efficient by driving more leads and spending less time and money. Let’s now look at how landing pages can be used to increase your audience and grow your online business.

What’s a landing page for?

Your landing pages can be like your superstar salespeople for your online business. Landing pages are great for many different marketing purposes, no matter your stage in business. Let’s take a look at some common uses for landing pages.

Get leads for your business

A lead generation landing page makes it easy to gather contact information from people who are interested in your products and services. It might be as easy as collecting a visitor’s email address in exchange for a lead magnet. If you are a larger company, it is possible to ask for additional details such as phone numbers and job titles. Landing pages can be used to promote a webinar series or online classes.
Once you have captured business leads through your landing pages you can nurture them to become customers via direct sales or email marketing.

Multiple offers to multiple audiences should be promoted

Many online creators offer multiple products or services. You can offer more than one product or service online by creating a landing page for each.
Let’s say you’re running a webinar series, and you want to offer two different webinars—one for beginners and one for more advanced users. Instead of creating a single landing page for the webinar series, you might create two different landing pages for your two different audience personas. That way, you’re always pitching the right offer to the right person at the right time.
Let’s suppose you’re hosting a webinar series and want to offer two webinars, one for beginners and the other for advanced users. Instead of one landing page for the webinar series, you could create two landing pages for each audience member. This will ensure that you are always pitching the right offer at the right moment to the right people.

Validate new product concepts

It is not worth wasting time creating a product or service that doesn’t sell. Landing pages are great for validating new ideas before you invest your time and effort in creating the product.
Buffer, a social media automation tool, used this tactic in order to validate the demand for their product prior to investing the time and effort required to create it.
A landing page can be used to explain the product and solve the problem. Visitors can send you an email if they are interested in your product. Receive more information once the product launches.

There are two types of landing pages

There are two types of landing pages: Each is equally as effective in growing your audience and business.
A lead generation landing page is transactional. Each lead generation landing page contains a form that collects contact information such as names and email addresses. The information can be sent to a sales team to follow up or included in an automated email sequence that nurtures subscribers towards becoming customers.
Product landing pages, also known as click-through landing pages or post-click landing pages, are intended to inform. These pages provide detailed information about the product/service being offered, as well as a CTA button that allows users to click through to the page where actual conversion takes place. These pages are often used in e-commerce to present a product or offer to potential customers.

Your landing page vs homepage

Your homepage and your landing page serve two different purposes.
Consider your homepage as a hub. Your homepage should include information about you and your company, links to all of your services, a list of your most recent blog posts, and navigation to all pages on your website.
It’s the perfect thing to put on your homepage, but your landing pages should do the opposite.
Each landing page should only have one purpose: to convert visitors. This means that you should eliminate any content that might be distracting, like navigation Menus and unrelated or distracting content.

You will get 266% fewer leads if you have multiple offers on landing pages.

Here’s a quick guide to landing page best practices

Although designing a landing page may seem easy on the surface, it can be difficult to create a landing page that converts. To achieve your goal, there are many parts that need to be integrated. Many of these pieces need to be modified to accommodate different offers or audiences.
These are the common elements of landing pages that have been most successful.

  • Make a landing page for each offer. Pages with multiple CTAs have lower conversion rates, so make sure each landing page is focused on one offer.
  • Keep it simple.
  • Attract people with photos and videos. Emotion drives landing page conversions.
  • Use persuasive copy to grab attention. Show how you can help ease the pain of your audience.
  • Add testimonials and social proof to your story. Storytelling is powerful. Customer testimonials and case studies can build trust and increase customer loyalty.
  • Answer the burning questions of your visitors. Your copy must answer all questions and concerns that your audience may have.
  • Use a strong call to action.
  • Optimize landing pages for conversions.

Create your first landing page in under 10 minutes

Now, it’s your turn.

A landing page is created in Systeme in under 10 minutes You should make a page for each offer.

Inbound Marketing: How To Create An Effective Landing Page?

About the author 

Steve Gilruth

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