Do people even read blog posts anymore?
People undeniably still read blogs. As a matter of fact, 77% of internet users worldwide like reading them. People in the United States alone read blogs 3X more than emails. Consequently, the number of bloggers in the US is presumed to rise to 31.7 million this year from 31.2 million last year.
Blogging is still relevant in 2022, albeit in different ways. Today, the buzz is all around content marketing and how multiple pieces of content spread across different channels can benefit your own website. It’s not just about blog posts anymore: it’s about different content pieces.
Blogging is still one of the best ways to involve your target audience, generate leads, and strengthen brand awareness; and you want to share this with your readers. And if you have not yet created a blog as you are not sure if it’s worth your investment in time and energy necessary to develop your online activity, it may be difficult to determine which blogging statistics are the most reliable (or convincing).
For this reason, I did all the work for you looking for what I believe to be the most convincing and useful statistics and blogging facts for this year.
So let’s start.
Statistics and facts on blogs 2022
41.1% of all websites use WordPress as a content management system.
It may be difficult to find the ideal platform to blog, as there are a large number of choice content management systems.
WordPress dominates as the most preferred CMS platform. Of all websites using a content management system, 64.8% of them use WordPress. In fact, WordPress supplies more than 40% of all websites around the world.
53% of marketing specialists say blogs are their top priority in content marketing.
Blogs are at the heart of most marketing strategies. In fact, your marketing team can’t do much that doesn’t benefit from regularly published blog content.
The generation of leads has increased brand awareness, SEO, e-mail marketing, and more are all the marketing methods that your blog will help you. So if you are not part of the group that prioritizes blogs, add yourself now.
66% of marketing specialists report using blogs in their social media content.
Your blog does not only add value to your website or to visitors to your site. When used on other channels, such as social media networks, the content of your blog has the ability to generate more traffic, stimulate engagement, increase brand awareness and even convert more sales. Publishing blog content on popular social media platforms can also help your research rankings.
94% of people share blog content because they think it will be useful to others.
The more valuable the content of your blog, the more likely it will be shared by your readers on major social networks. Make it easy to share on your blog so that people can share their favorite content and make your brand known for you.
Websites with a blog tend to have 434% more indexed pages.
If you know anything about SEO, you know that the more content your website contains, the more content to index and classify in search results. It is therefore logical that having a blog on your website considerably increases the number of indexed web pages.
In addition to that, the more web pages you contain, the easier it is for exploration robots to decide what your site is and display these pages in good search results for the right people. This improves the quality of organic traffic that comes to meet you.
47% of buyers consult 3-5 content elements before making a purchase decision.
If you are running a business online, it is important that you understand the entire client route. After all, people visiting your website will be at all stages of the procurement process and the content of your blog should reflect this. When blogging, be sure to write on topics that draw on these three main steps: awareness, assessment and consideration, and decision making. So no matter where people are in the purchasing process, there is content on your site that will mean something. for them.
The blogging companies generate twice as much email marketing traffic as the others.
It is not enough to blog on your website and hope for positive results. The content of your blog must be so versatile that it can help you in other channels, such as social media and email. In fact, creating links to your latest and most interesting blog content in email campaigns leads to higher opening rates and increasing clicks, which means more traffic on your website. This helps you not only to attract interested prospects but also to improve the SEO of your site.
Blog articles with images get 94% more views.
Neurologists believe that people can process 60,000 images faster than written content. In addition, the images in the content of a blog divide a long text, facilitate understanding and offer people who prefer to see more than anything a way to get to know your business better.
Marketing specialists who prioritize blogging efforts are more likely to get a positive return on investment for 13x.
If you want to succeed in marketing, you have to work hard and diversify your strategies. Fortunately, blogs have proven to be an effective way to improve your overall return on investment. You will know when your return on investment will start to increase when you see higher conversions, higher incomes and increased brand engagement.
The average number of words in the best Google content is between 1.140 and 2,500 words.
There is no question that bringing out the content of your blog is a challenge. That said, it is good to know that longer blog articles will help you win the favor of Google Search Results. Although a typical blog item is between 1,100 and 2,500 words, from a more technical SEO perspective, you may want to consider going even longer (nearer 3000+ words).
Of course, long blog content does not automatically mean better classification in searches. You should also consider elements such as content quality, relevance, target audience, keywords and quality of links.
70-80% of users ignore paid announcements and focus instead on organic research results.
You may see positive results from your paid advertising campaigns that appear in the research results. But the truth is, most people are looking for organic research results, such as links to the content of your blog, to find what they are looking for.
Businesses who blog receive 97% more links to their website.
Whenever an authoritative website links to your website in its own content, you benefit from the advantages of SEO, are aware of its audience, and gain more traffic on your site. In addition, you are starting to establish yourself as an industry leader, which can help you develop your audience and your clientele. The best link creation strategy is to publish high-quality blog content that others want to reference and that they want to talk to their own readers about.
Blogs have been classified as the most reliable source 5th for accurate online information.
Blogs are highly reliable sources of information. And even if the Internet may seem saturated with too much blog content, this is good news for consumers. The more content a consumer can consult, the more confident he will feel when he chooses you as the business to do business with. This means a higher retention rate, a lifetime customer value, and of course, income.
Over 409 million people visit more than 20 billion pages each month.
Do you remember what we said about the oversaturation of the Internet? Well, it is. But that doesn’t stop people from continuing to publish content that kills and reaps the benefits. It also doesn’t stop people from leading thousands of Googles one day looking for the perfect blog article to read.
73% of visitors crumble rather than reading the blog post thoroughly.
Although long-form content generally ranks better in search results, you should remember writing for visitors to your site. Most people have very little attention and want to consume as much information as possible as quickly as possible. This means that they do a lot of analysis. When blogging, be informative, but structure your content in short, easy-to-read paragraphs. Also, add chips, highlight key phrases, add titles to separate the text, and don’t forget the pictures.
61% of marketing specialists consider that generating traffic and prospects is their main challenge.
It is a pity that content marketing, especially blogs, is either such an effective way to develop an audience or a business and yet, more than half of all marketing specialists still believe that generating traffic and prospects is their biggest challenge. Take it from us; it will not be your number one challenge if you prioritize blogs.
Compound blog articles generate 38% of total traffic.
When we talk about the composition of blogs, we hear content that will continue to generate more organic traffic over time. In other words, content that will never be obsolete will continue to generate more traffic as time goes by. Of course, you can never really know which blog articles will be the most for you. Continue to publish new content regularly on your site and try to make it as permanent as possible.
36% of people prefer titles based on lists.
The numbers are everywhere and people like it. After all, there is a reason why sites like BuzzFeed do so well. They draw on people’s love for numbers, lists and their desire to go through everything. You should do the same when blogging.
60% of marketing specialists reuse content 2-5 several times to generate more content for their blog.
It makes no sense to make things more difficult for you. If you have a good piece of killer blog content that your readers love, reuse it to make it usable by other means.
For example, transform the information into an infographic, create a short series of e-mails, focus on small topics in the publication and create separate articles for each, or even create video content for those who prefer to watch rather than read.
55% of bloggers often check the analyzes.
Out of 95% of bloggers with access to analyzes on their website, more than half of them check the statistics regularly and feel that this has a positive impact on their success.
It is an excellent strategy for those who wish to monitor the growth of their business, find the channels that convert the most people, find out where the traffic comes from and much more. Use a free analysis tool like Google Analyzes so you can make better data-based decisions for your online business.
Tumblr hosts more than 441.4 million blog accounts.
According to Statista, Tumblr hosts more than 441.4 million blog accounts and still counts. This is why Tumblr provides an ideal platform for visually oriented brands in the media and retail sector. Tumblr is also a famous platform for online discussions on TV shows, movies and music.
The use of photos of real people in photos of people’s archives can lead to a 35% increase in conversions.
As Marketing Experiments did real tests on these two types of photos of people, it was discovered that familiarity generates conversions of up to 35% increase. For this reason, photos of real people are preferred and even reliable online rather than stock images. This suggests that bloggers and marketing specialists should choose images that say something about the value of their offer.
Better content can generate up to 2000% traffic to a blog.
According to Omnicore, you can get up to a 2,000% increase in traffic if you have better content on your blog. Visitors and readers will continue to return to your site for this new and fleshy content from which they can really benefit. This translates not only into a huge increase in traffic but even more in conversions and sales.
The writing of 24-51 blog articles increases the generation of blog traffic up to 30%.
According to Traffic Generation Cafe, having enough pages like the beach shows here increases your chances of being indexed by Google. This in turn will attract links and visitors from other sites. So if you want to get more traffic and generate more prospects, blog more often.
70% of consumers prefer to know a company via articles rather than advertisements.
According to TeamWorks Communication, content marketing governs each company. It is not only more time, effort, and money on advertising that counts. The success of each business almost lies in the relevance of the content you have on your site so that your readers, visitors, and prospects get to know you well and possibly trust you.
