How To Build A High-Performing ClickBank Funnel

When it comes to creating a high-performing ClickBank funnel, there are a few key things you need to keep in mind. In this post, we’ll walk you through the steps to create a ClickBank funnel that will help you convert more of your traffic into sales and commissions.

By following these tips, you can dramatically increase your earnings from this popular affiliate network. So let’s get started!

“What Are The Successful ClickBank Affiliates Doing That The Rest Aren’t?”

They’re – Building a list and pre-selling their prospects by using a ClickBank funnel.

Want to know the BIGGEST MISTAKE that most ClickBank affiliates make?

They send all their traffic straight to the sales page. That’s the worst thing that you could do. Most of your traffic will not convert and they’ll slip through your fingers never to be seen again.

You absolutely MUST get them on to your list. Then offer them value, build trust and gently persuade them to buy the product you’re promoting. People do not like to be sold to but they do love to buy. Your job is to make them want to buy the product.

What Is A ClickBank Funnel?

A ClickBank funnel is a series of marketing and sales processes that guide a potential customer from the point of being unaware of a ClickBank product or service to becoming a paying customer.

The ClickBank sales funnel typically starts with attracting attention and ends with a purchase. Many affiliate marketers use ClickBank funnels to sell digital products such as e-books, online courses, and software available on the ClickBank marketplace. By creating tailored messages and offers throughout the funnel, you can increase your chances of converting leads into buyers.

How to Promote ClickBank Affiliate Products With Funnels

An affiliate marketing funnel for Clickbank is a long-term strategy that will help you drive repeat sales from email subscribers gained in the following steps.

This is the strategy that ClickBank affiliates with 6- to 7-figure incomes follow.

It is very simple.

A landing page should include an opt-in form in exchange for a valuable lead magnet where people can submit their email addresses.

Instead of sending traffic directly through to your affiliate link, you send it to this landing page to turn visitors into subscribers.

You can now send them email marketing messages with information about your ClickBank product, and your referral link so they can purchase the product.

This allows you to reach your subscribers multiple times.

How to create a ClickBank lead magnet

One of the best places to find a lead magnet for a ClickBank offer is from the product vendors’ affiliate tools page.

Select the “Must have affiliate tools page” option when searching for suitable products to promote within the ClickBank marketplace. Some vendors have excellent tools and resources to help promote their products, including ebooks where you can insert your ClickBank affiliate link within the pages. Use this as your landing page lead magnet and prospects clicking the links within the ebook and going on to purchase will earn you a commission.

More sources for creating lead magnets.

PLR downloads  1,000’s of ebooks and short reports you can change the cover or edit the content and used for your lead magnet.

Video, a simple video on your bridge page can also be the lead magnet.

Your advice is super valuable so any tips or shortcuts you can reveal that your prospects will value by saving them time, money or get them results will be appreciated, and people who appreciate good advice are more likely to reciprocate by buying/subscribing to your offers, now and in the future.

Sqribble, a cloud-based eBook creator tool, is available. You can create professional-looking eBooks with just a few clicks using the templates provided by the tool. This will save you time and money.

ClickBank Funnel Email follow up

The majority of ClickBank vendors who have an affiliate tool page will have a series of done-4-you email autoresponder sequences to load straight into your email marketing autoresponder. (See 5 tools later for email marketing/landing page platforms).

How do you make a ClickBank funnel?

The ClickBank funnel for affiliate marketing works extremely well because of its simplicity.

You have three pages to the ClickBank funnel:

  • The Opt-in landing page (gets you subscribers)
  • The Thank You Bridge Page (builds your relationship with those subscribers)
  • The Affiliate Offer (makes you money)


The thank-you bridge page is meant to help you establish a connection with your prospect by creating an emotional connection. It is designed to build trust and familiarity with your prospect so they are more likely to accept your offer. This strategy can help you increase your chances of landing more sales.

A ClickBank bridge page funnel is one of the best ways you can create this connection. You can use a Bridge Page to connect prospects with your offer. You can use it to introduce your company or product or to offer a bonus or giveaway that is related to your offer.

Because it allows you to build a relationship with prospects before they see the ClickBank product offer, the ClickBank Bridge Page Funnel Strategy works. When they do view the offer, they are more likely to be interested and ready to take action.

5 Tools To Make a ClickBank Funnel

Turnkey solutions are available to help you create ClickBank funnels that work. These tools make it easy to design and create landing pages. They also provide statistics that allow you to track the performance of your pages. It is important to identify what works and what can be improved in order to increase conversions.

1. Systeme

Speed up the process with proven templates. Integrate your email list, payment system, and membership sites. Automate your funnel steps. Trigger email sequences and give instant access to courses. With Systeme  you can set up your funnel in minutes.

2. Aweber

Being one of the longest established email automation providers, they know their stuff when it comes to landing pages. AWeber’s Landing Page Builder  is a landing page creation tool. It has everything you need to get started, promote, and sell products. Each single web page template is created specifically for use to take a particular action.

3. Getresponse

Getresponse offers a more sophisticated option for automatic sequencing of emails. This option is called “Marketing Automation” and is available from the “More” plan.

This function allows you to create automation workflows using a drag and drop type interface – you are essentially configuring an “automation organization chart” which tells Getresponse what to do if a user opens a particular offer, clicks on a certain link, etc.

4. Lead Pages

Lead Pages connects to your CRM, as well as to your other marketing tools. It helps you develop successful pages to increase your conversions. You can choose a model to customize or create your content from A to Z.

5. Architect for WordPress

Thrive Architect is not the only visual editor for WordPress, but it’s the only one that is laser-focused on business websites — built by and for DIY entrepreneurs. It’s a quick, simple, and effective way to quickly create your ClickBank funnel landing pages!

You have all the keys in hand to perfectly integrate the landing pages into your affiliate marketing strategy! The 5 tools above all have split and A / B testing functions which can automatically choose to show the highest converting pages for you.

Where can I promote a ClickBank funnel?

There are a number of different places where you can promote ClickBank products. Here’s a list of the most popular options to get you started.

Promoting ClickBank Products for Free

Most popular platforms for promoting ClickBank product funnels as an affiliate marketer:

  • Create a blog. This is the best way to get evergreen organic traffic.
  • Start a YouTube channel to recommend ClickBank products.
  • If you’re creating videos for YouTube then re-purpose to take full advantage of YouTube #shorts, Instagram reels. TikTok and any other relevant video-based platforms.
  • Answer questions on Quora with occasional links to your related (pre-selling) blog posts.
  • Promote ClickBank products on Facebook Groups and Forums.
  • Instagram and Pinterest. (Pinterest is perfect for weight loss, looking younger type ClickBank niches for women aged 40-60)
  • All of the above funnels down to the most important part; build your email list.

In order to create a high-performing ClickBank funnel, you need to make sure that your offer is relevant to your target audience, that your landing page is well-designed and user-friendly, and that you are using effective lead capture and conversion tactics.

If you follow the steps we’ve outlined in this post, you can create a funnel that will help you increase your sales and commissions. Have you tried creating a ClickBank funnel? What tips do you have for others who want to start one?


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