Top Ahrefs Alternatives 2022: The Ultimate SEO Tools List

Do you need to invest in All-in-One SEO software for your company? This article reveals the top Ahrefs alternatives 2022!
You might feel overwhelmed by the wide range of solutions out there. Or you might just want to make sure that you’re choosing the best solution for your company.
Bottom line, you need a software solution to :

  • Appraise your website’s on-page SEO and backlinking performance
  • Study your competitors’ organic traffic and paid traffic strategies
  • Choose the best target keywords related to your brand, business, product, or service

Well, help is on the way! This article will guide you through the journey of picking the best cost-effective SEO software solution for your company and budget.

Top Ahrefs Alternatives

So in today’s post, I will share some alternatives to Ahrefs that are as good as (if not better than)? Ahrefs.
Let’s dive in!

1. BiQ

Find Truly Profitable Keywords

BiQ is a comprehensive AI-driven SEO suite with price democratization, the first of its kind. It comes with keyword research, content optimization, SERP and competitor analysis, keyword rank checking, plus loads more.
Here are the prominent tools that you can find in BiQ :

Keyword Intelligence

BiQ’s Keyword Intelligence allows you to measure a keyword’s SEO value and check whether you should target it. This can save you tons of time and resources on writing great content.
If you are unsure which keyword to use, you can release the keywords based on their value. The higher valued keyword means it can potentially bring more traffic to your website at a lower competition.
What makes this keyword research tool different from others is the keyword intention analyzer feature. It lets you see each keyword’s search intention and tells you why someone might be interested in searching for the search results keyword.
Scroll down, and you’ll be able to identify each keyword’s intention so that you can understand your target audience better.
With this crucial data, you will be able to plan your content in such a way that meets your users’ needs.

Content Intelligence

BiQ’s Content Intelligence employers users to create consistent messaging across all content online. The intuitive solution works with you straight from the first draft.
The text editor makes real-time suggestions about keywords and writing style to achieve your SEO objectives.
Another reason why you should consider BiQ as your Ahrefs alternative is the WordVector analysis. It tells you your content’s performance against the Top 10 SERP content in relation to your target keyword.
The best part about this feature is that it can tell you exactly which paragraph has less relevance to the overall content.
You can then dive deeper into the paragraph and better understand how to improve your target keyword’s relevance.

Rank Intelligence

BiQ’s Rank Intelligence lets you discover all your keyword rankings on the search engine. By doing so, you can efficiently allocate your time and resources towards optimizing the keys that have the best potential to achieve first-page ranking.
You may also use this tool to do a competitor analysis. With just a few clicks, you will know all the winning keys used by your competitors and understand how they manage to generate more traffic than you.

Rank Tracking

BiQ’s Rank Tracking lets you track and monitor your website ranks in search results.
This tool allows you to quickly identify your keywords’ gains or losses so you can act in response to secure your keyword rankings from being stolen by a competitor or take the chance to boost your keyword rankings further while it’s in trend.
Unlike Ahrefs ’paid trial, you may start using all the features above for free. Sign up to BiQ, and you will instantly get a generous free-tier account. What are you waiting for? Try BiQ for free now!

2. SEMrush

SEMrush can help you :

  • original creation web content to attract traffic
  • identity link-building opportunities
  • update and upgrade technical aspects of your site content to achieve a higher search ranking.

Let’s look at some of the exciting features that you can get in SEMrush :

Keyword Research

The Keyword Research tool will show you keyword ranks, search counts, and CPC data. Also, you can analyze your competitors’ keywords and get more keyword opportunities.


Backlink checker tool that lets you view your backlink profile strength.
Apart from viewing the total number of backlinks and referring domains in your backlink profile, it also presents its very own unique scoring metric for the quality of both your backlinks and your domains. This scoring metric is dubbed “Friendship Score”.
You can also view the anchor texts of your backlinks from each referral domain. To ease your efforts of removing low-quality links, there is also a disavow list where you can add the links inside and export the list out in a CSV format.
SEMrush has two backlink features. With Backlink Analysis, you can enter a domain name, and the system will generate a list of the backlinks available on it. With Backlink Audit, you can identify spammy backlinks and block them.

Audit site

You may use the site audit tool to improve your site’s performance. It will analyze your website for any errors that are hosting your website from ranking high.
Pricing-wise, the basic subscription cost is almost the same as Ahref; $ 199.95 per month. Or you may also try them for free by checking out their pricing page.
Semrush is one of the most popular SEO suites on the market. It specialized in keyword research, competitor analysis, and paid advertising campaign optimization. But it also has other features such as on-page SEO analysis, backlink research, and rank tracking.
Most likely, it is the closest tool to Ahrefs in completeness and quality, which is a good starting point!
Price: While there are a number of different pricing plans to choose from, a free subscription provides a range of opportunities: Access to the Domain Tracking Tool, Keyword Tracking Tools, Position Tracking Tool, and Site Audit Tool. SEMrush’s three pricing plans vary from $ 119.95 to $ 449.95 per month. Nevertheless, if billed annually, you’ll get a 16% discount.
Features :

  • Keyword Overview Tool & Keyword Magic Tool tapping into a database with 20 billion keywords.
  • Traffic Analytics tool that features – Subdomains Analysis, Audience Insights, and Traffic Journey reports.
  • Impact Hero tool introduced in 2020, provides users with an overview of their content funnel structure and allows them to identify the marketing tactics that are most impactful.
  • Backlink Analytics that features a Target URL error filter – allows one to filter out broken links that had previously been crawled.
  • Social Media Tracker & Social Media Analytics Tool – providing insights for YouTube & Pinterest and providing for direct posting to Google My Business.

Nonetheless, Ahrefs surpasses SEMrush in a few things :

  • User experience; by providing a more complete side menu, which facilitates navigation to get to more specifics.
  • Completeness of link analytics.
  • Presentation of keyword research information, which is easier to read.
  • Happy research.
  • Accuracy of traffic predictions for keywords with reduced search volume.

Best for: content marketing professionals or companies on the lookout for SEO software almost as complete and good as Ahrefs, yet less extensive.

Get 10% off SEMrush for 3 months on the Agency Growth Kit

3. Serpstat

Serpstat was started in 2013 primarily as a keyword research tool. However, the solution has evolved into a comprehensive SEO & PPC analysis product.
Today Serpstat’s database contains north of 6 billion keywords and 3.9 billion keyword suggestions. This database rivals the expansive keys database of major SEO giants like Ahrefs and SEMrush.

Keyword research

Using Serpstat, you can generate countless keyword ideas, trace their metrics, and uncover the keywords your competitors are using. Once you enter your seed word, the tool provides a comprehensive overview report on related keywords.

Backlink analysis

You can analyze your website’s link profile and spy on your competitor’s backlink vis-à-vis Ahrefs backlink checker. This capability lets you copy and perfect your competition’s best link-building strategies and reveals new opportunities for link-building.

Rank tracking

Serpstat has a rank tracking function that you can use to track your website’s change of position in SERPs for keywords you are targeting. The rank tracking data encompasses SERPs raking and change in status, history, and competitor performance.

Audit site

You can run a comprehensive evaluation of your website’s SEO score, including strengths and the critical weaknesses that must be addressed for the best ranking. Serpstat provides site audit data on Meta Tags, Headings, Redirects, Indexation, Links, Server Parameters, and much more.
This Ahrefs alternative offers a better pricing plan starting from $ 69 per month.
Serpstat is an all-in-one SEO platform. Ahrefs stands out from Serpstat in the accuracy of keyword research and analytics. That’s to say that the quality of the data extracted from keyword analysis is better in Ahrefs than in Serpstat.
Examples of that data are keyword difficulty and keyword search volume.
Price: Serpstat’s four pricing plans range from $ 69 to $ 499 per month. And if you pay annually, you’ll save 20%. Serpstat also offers customized enterprise pricing plans on demand.
Features :

  • Easy-to-use backlink research tool
  • Batch keyword research in up to 200 domains
  • Batch comparison of the rankings of up to 200 domains
  • Identification of competitors in Google Ads
  • Ads research among competitors

Best for: content marketers or companies needing a broad SEO platform that’s almost at the level of Ahrefs as it can be, except for keyword analysis.

4. Mangools

KWFinder is a Mangools tool with keyword research powers. In other words, KWFinder is one of the best keyword planners you might find.
Price: KWFinder’s three pricing plans range from $ 29.90 to $ 79.90 a month. And if you go for the annual plan, you’ll save 40%.
Features :

  • Long-tail keyword discovery
  • Keyword discovery from Google Suggest, which suggests the keys you see under Google’s search box while you’re typing
  • Ranking keywords by their difficulty gives you an insight into the best low-competition keywords
  • Bulk import of keywords to research them in poles
  • Lists to organize all your keywords

It falls short of Ahrefs’ features that go beyond keyword research.
Best for: content marketing professionals or businesses with a particular interest in keyword planning.
Mangools delivers common and a few newer approaches to keyword research. You can expect solid keyword research, backlink research, rank performance monitoring, and website traffic analysis features.

Competitor analysis

This Ahrefs alternative lets you find competitive links and backlink opportunities for your SEO. The most outstanding aspect of Mangools is the ability to preview the target link in the same window, so you don’t have to exit the search tool to check the context.

Keyword research

You will be able to generate the volume of common keywords, CPCs, etc. With the click of a button, you can switch to ‘Questions’ that take your keyword and get all the related search sentences. The “Auto-Complete” gives you details on the most related terms for top ranking. The combination of Questions and Auto-Complete data makes it very easy to find ideas for your content.

Profiler site

This is a Mangools traffic measurement tool. Like the same tools in Ahrefs and SEMrush, you can expect a high accuracy with the Mangools SiteProfiler traffic data.

5. Ubersuggest

Ubersuggest delivers insight into the strategies that work for other brands in your market so you can embrace them, improve on them, and use them to outperform these same brands.

Keyword Suggestions

If you need more content ideas, your search starts here. From headlines to long-tail search sentences, you will get thousands of suggestions from this free keyword tool. One can estimate and measure the volume, competition, and seasonal trends for each target keyword. Even better, Ubersuggest can create for you a list of keywords using data from your competitors and Google searches.

Backlink Data

If you find it hard to build backlinks, Ubersuggest helps you see which type of content people are linking to or can link to your site. You can then approach each of these sites and ask them to give you a backlink. The solution provides a sure way to build a strategy for improving your link profile and evaluating each backlink’s SEO value.

Traffic Analysis

You can analyze which of your pages are moving the most traffic to your website. The same function enables one to find countries of origin for the traffic and if the links are coming from social media.
It might be the best available low-cost alternative to Ahrefs if you’re focused on keyword idea generation. With Ubersuggest, you might invest in your website’s content to improve its ranking.
Nonetheless, you can also perform SEO audits and backlink research with Ubersuggest.
Price: It’s a freemium platform therefore many of Ubersuggest’s features are available for free with some limitations. Ubersuggest’s paid plans range between $ 29 and $ 99 per month. However, if you choose annual billing, you’ll get a discount of two months.
Features :

  • Comparison of the number of people who search for a keyword on a mobile device versus a desktop device
  • Generation of keyword ideas regardless of the niche
  • Easiness of use due to a great user interface (IU)
  • Comparison between the number of times researchers click on paid search results and SEO results
  • Checking of researchers’ age range

Despite the pros, Ubersuggest doesn’t have so many features as Ahrefs does.
Best for: content marketing beginners trying to find their way into SEO by discovering the best keywords.

6. Moz Pro

Moz Pro is an end-to-end internet marketing solution for keyword management, crawling, and on-page optimization. Many markers leverage Moz Pro for its accurate metrics, even when using other SEO tools.

Keyword Search

Moz Pro is at the forefront of solving the complexities of SEO using creative way keyword research solutions. The Moz Keyword Explorer makes keyword research a speedy and straightforward process.

Link Explorer

The Moz Explorer packs thousands of links, which guarantee you an in-depth review of your site’s backlink profile here. This feature is excellent for tracking new backlinks and positive mentions. It helps you understand your site’s overall SEO performance level.

Crawling site

Technical SEO is perhaps the most challenging aspect of search engine optimization. But you have to get it right. If Google doesn’t successfully crawl and index your site, it will not retrieve your pages in response to user queries.
Price: By creating a Moz account, you can access the following tools for free: Keyword Explorer, Link Explorer, Moz bar, My Online Presence, Domain Analysis Tool, and MozCast. Moz Pro’s four pricing plans go from $ 99 to $ 599 per month. But if you pay yearly, you’ll benefit from a 20% discount. There’s also the possibility to request a customized enterprise pricing plan.
Features :

  • Automated reporting
  • Long-tail keyword suggestions
  • Domain authority and page authority metrics to assess ranking performance
  • An extensive number of keyword research results
  • Analytics from local SEO audits

Whereas Ahrefs constantly raises feature improvements, Moz Pro doesn’t.
Also, Ahrefs stands out from Moz Pro in terms of link research.
Best for: individuals or companies interested in defining and maintaining an SEO strategy.

7. SE Ranking

SE Ranking is an all-in-one SEO software that provides all the SEO capabilities required to accomplish online marketing goals. SE Ranking is ideal for small business owners, corporates, and agencies.

Keyword Rank Tracker

The rank tracker displays the historical SERPs position of keywords that are vital to your ranking. You can use this data to evaluate whether your keyword strategy has impacted your SERPs ranking over time. The tool pulls all the ranking data from all major search engines. It also displays performance data by the device to give you an idea of how good your site is on mobile platforms.

Testing Website

SE Ranking provides a seamless audit feature for o your website and identifies issues that could damage its ranking ability. This tool allows you to use multiple sources to measure the overall SEO of your website. You can expect data on metrics such as Meta tags and heads, user experience, and image optimization.

Backlink Checker

In any search engine optimization campaign, you cannot afford to miss a backlinks optimization strategy. SE Ranking makes it quick and easy to check the backlink profile of your website. The tool will scan all your backlinks using parameters such as Backlink URL, Alexa Rank for each link, External Link Number, and Google index status for each link, to mention a few.

Social Media Management

The SE level will also help you improve your visibility on social media. Other than that, it determines the best times to engage with your target audience. Also, it will highlight the types of content that get you the best results.
SE Ranking is an SEO toolkit with a broad range of SEO features.
Price: SE Ranking’s three pricing plans start at $ 23.40 / month for the Optimum plan, $ 53.40 / month for the Plus plan and $ 113 / month for the Enterprise plan. However, you can benefit from discounts based on the rankings check frequency and signing up for an annual subscription.
Features :

  • On-page SEO verifier for posts and webpages
  • Marketing plan
  • Keyword grouping
  • Suggestion of keywords
  • Pay-per-click (PPC) competitor analysis

Despite that it’s feature-rich, it doesn’t overcome the variety of features that Ahrefs has.
Best for content marketers or businesses looking for a low-cost SEO solution to support their SEO approach.

8. BuzzSumo

BuzzSumo is one of the best software for content advertising and social media analysis because it is designed with all that one could ask for. It is a comprehensive platform for all content research, website audits, and social media analysis.

Brand Monitoring

BuzzSumo’s analytics and marketing software provide a feature to monitor your product’s reputation and reputation online. What you need to do is enter this information: Role, Website, and Company Name.

Happy Research

BuzzSumo content research function can help you create content that improves your ranking and adds value to users.

Happy Analysis

When you type in your website’s name, you are provided with all the content on our web pages and insight into your articles’ performance levels from commitment to ranking and other metrics.


To use the backlink feature, type in the URL, and search. The solution will display all your backlinks organized by metrics such as external links and domain links.

Find Influencers

BuzzSumo helps you search for influences with the same audience as your target audience. It also enables you to find content creators who have written the highest quality content related to your field.
BuzzSumo might help you discover content ideas from the most popular content, identify great influences in your niche, and more. It improves your website’s SEO indirectly, through better content.
Price: BuzzSumo’s four pricing plans start at $ 99 per month and go up to $ 499 + a month. If you prefer to pay yearly, you’ll get a 20% discount. The $ 499 + plan is a custom plan for large companies or teams.
Features :

  • Search the internet and social media for content trends given a specific topic — for instance, by analyzing the most popular questions asked on forums
  • Contents analysis that includes metrics such as engagement, number of shares, backlinks, and so on
  • Mention tracking, which is a feature centered on content
  • Influencer search for a certain topic to help you start an influence marketing campaign
  • Content search and analysis history up to five years back

Ahrefs is more focused on SEO whereas BuzzSumo is more focused on happy marketing. That means that if you prefer it over Ahrefs, your website’s company ranking will depend on producing amazing content!
With that said, Ahrefs has a whole lot more SEO features than BuzzSumo.
Best for content marketers or companies with the need to discover content trends and influences, plus analyze engagement levels and other metrics.

9. Majestic

Majestic is another great alternative to Ahrefs that focuses only on backlinks.
Here are some of its cool features :

Backlink Profiles

Majestic backlink building functionality residents in Site Explorer, displaying your full backlinks profile using proprietary information. It uses a qualitative dimension dubbed Trust Flow and a quantitative dimension dubbed Citation Flow. The two allow for creating all backlinks according to their qualitative and qualitative values from 0 to 100.

URL crawl site

When you analyze your site with Majestic, page view shows you the pages found on your site and their backlinks profile. When a page indicates a crawl error, you can correct it. Then the URL will be redirected to a Majestic backlink check to help you update its index.

10. Screaming Frog

Screaming Frog is software that you must download and install on your PC. The tool works on Windows, Ubuntu, and macOS. Suppose you are accustomed to using cloud-based tools; you may be disappointed that you have to install something to check for errors on your website. Fortunately, it is easy to install and use the software.
Screaming Frog is primarily a crawling SEO checking solution. Once you have installed it, you will use it to visit the pages on your website and evaluate ranking performance,
Once you enter the URL of your site, the solution will start there and crawl all the pages it finds. If you have organized your site well, it should reach all pages.
Screaming Frog crawls in the same way that Google bots crawl your site. It follows links. It will find links to your menu and within your content. Once the Screaming Frog has finished crawling your site, you will be able to access user data on your site’s technical SEO performance.

11. WebCEO

WebCEO is an advanced and diversified SEO toolkit. So, if you own an agency, you should seriously consider it over Ahrefs.
Price: WebCEO’s three pricing plans vary from $ 35 to $ 299 a month. Nevertheless, if you prefer to pay yearly, you’ll get three months for free. If you’ve got multiple client sites, you might start with the $ 99 plan. As your business grows, the fees will increase.
Features :

  • Integration with Google Analytics and Google Search Console
  • Mobile optimization check to find out if your website is adequately optimized for the mobile environment
  • Testing of webpages’ browser loading times
  • Automatic emailing of reports and varied alerts
  • Analysis of social media popularity

Best for content marketing agencies that need an advanced SEO toolkit.

12. GrowthBar

GrowthBar is a simplified version of Ahrefs that has stripped out all the fluff and offers only the most critical SEO data in an easy-to-use dashboard.
Price: GrowthBar is free to use for 5 days and then plans start at $ 29 / month.
Features :

  • Keyword research
  • Content generation
  • Competitive analysis
  • SEO chrome extension

You can view this data for any website :

  • Monthly organic traffic
  • Top organic keywords
  • Top paid keywords
  • View Facebook Ads
  • Keyword ranking difficult score

Best for marketers and bloggers looking for an affordable SEO and content generation tool.

13. SERPed

Price: SERPed‘s pricing plans start at $ 79 per month and go up to $ 379 a month. If you prefer to pay annually, you’ll get three months for free.
Features :

  • Google Chrome extension
  • WordPress plugin
  • Low-competition long-tail keyword discovery
  • Bulk URL analysis
  • Customizable PDF reports

Best for: individuals or businesses in need of a comprehensive set of SEO tools to structure their SEO strategy.

14. SpyFu

In general, SpyFu is a great alternative to Ahrefs – Ahref’s most complete competitive tool for keyword research.
Price: SpyFu’s three pricing plans go from $ 39 to $ 299 a month. But if billed yearly, you’ll benefit from a 15–33% discount.
Features :

  • Discovery of keywords that competitors bought on Google Ads
  • Listing of ad variations
  • Monitoring of organic and paid rankings on Google, Bing, and Yahoo
  • Download competitors’ PPC analytics
  • Custom reports

When comparing SpyFu with Ahrefs, one difference pops up — the display of PPC analytics from different ad platforms. Whilst Ahrefs shows PPC analytics from Google, Bing, YouTube, and Amazon, SpyFu only shows those from Google Ads.
Best for content marketing professionals or businesses particularly interested in a broad SEO management system with strong keyword research features.

15. AnswerThePublic

No SEO list would be complete without mentioning AnswerThePublic.com
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.
It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.

Which Ahrefs Alternative is Best for Your Business?

Not all of the 15 best alternatives to Ahrefs in this guide are interchangeable. Certainly, not all of them are cheap or of the same quality, you get with Ahrefs!
You should therefore select the alternative that best suits your price range, your need for features, and your customer profile.

Final thoughts

SEO software solutions are an important part of any digital marketer’s toolkit. They help us understand our website’s performance, study our competitors, and choose the best target keywords.
SEMrush is one of the most popular SEO software solutions on the market and is in my opinion the best alternative to Ahrefs. I’m excited to be able to offer you a 10% discount on its Agency Growth Kit for the next three months. Click here to learn more about this kit and take advantage of this limited-time offer.

About the author 

Steve Gilruth

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