If you're thinking about starting aYouTube channel you're gonna want to watch this entire video because in itI'm gonna save you potentially a ton of time and money and energy by sharing mytop 5 tips and the things that I wish I knew when I was first starting mychannel hey there my name is Adam Earhart and you're watching the modernmarketing show where we help you get more leads customers and sales by makingway better marketing so if that's something you're into you may want toconsider subscribing and hitting that notification bell I've been on YouTubefor quite a few years now and looking back over my career as a youtuber youcan say that I've learned quite a few.
Things and made an awful lot of mistakesin even getting to the level that I'm at nowin fact with over 200 videos uploaded you can say I've made a lot of mistakesbecause some of them have done amazingly well and gotten tens of thousands ofviews and others have crashed and burned getting basically tens or hundreds ofviews but where things get really exciting is that even with a smalleryoutube channel I've still managed to attribute over $100,000 per year inrevenue generated just from my YouTube channel alone so clearly when anyoneasks me if I think starting a YouTube channel is a good idea my answer isalmost always definitely yes and the.
Follow-up to that question is almostalways well isn't it too late to start 10 my response to that one is of coursenot but things are a little more competitiveso you do need to be more strategic that's what this video is all about sowith all that said let's dive into the meat and potatoes with tip number oneand essentially this is the thing that I really wish I had a firm grasp on when Ifirst started because it would have saved me floundering and going all sortsof different directions and that tip is to have a goal now I know you'veprobably heard this before in fact it's pretty much the most common and genericpiece of business advice ever so I do.
Apologize but bear with me because we'regonna get a little more specific here you see the reason that you need to havea goal when it comes to YouTube is because this is going to align thedirection of your channel over the next weeks or months or potentially evenyears now if your goal is simply to go out there and document your journey andhave a lot of fun along the way then that's great I mean that essentially isa goal in and of itself but it's gonna be hard to track and as eventually askind of the novelty wears off you may get bored and you may let your channelslide which ultimately creators do on the other hand if you've got a more saybusiness minded goal you're planning on.
Using YouTube as a key part of youroverall marketing strategy well then you're able to start toexactly where it is that you want to end up and how YouTube can help facilitatethis and basically get you to your goal a whole lot faster now something thatworks hand-in-hand with having a goal is the fact that you need to take YouTubeseriously I know that's kind of a weird thing to say especially because YouTubeis full of video games streaming and funny cat videos and all sorts of otherrandom but you my friend you're different you're gonna take it seriouslybecause this is going to be an active and valuable part of your overallbusiness right in fact let me ask you a.
Question are you planning on using yourYouTube channel for business if so leave a yes in the comments section below ifyou're planning on doing it for fun then leave a note in the comment sectionbelow really curious to hear alright so backon the topic of having a goal essentially what we need to do here isless setting a goal about how many subscribers you want to get or how manyviews you want to get but rather where you want the direction of your channelto go essentially what topics are you going to be discussing what kind ofcontent are you going to create what kind of audience you're going to becreating it for and how long are you.
Really going to be able to stick outthis game because it's really rare in the world of YouTube to hit those reallyshort-term wins rather YouTube tends to be a lot more of a long game this is whyit's so important to have that vision have that goal have that direction thatyou want ahead in because there's gonna be some tough days some tough weeks andpotentially even some tough months or maybe even tough years and you need thatvision to keep you on track and keep you creating content which will ultimatelylead you exactly where you want to go alright so the next tip that I want tocover and something I really wish someone had told me when I was firstgetting started is to understand.
YouTube's place in your overall businessor strategy you see there's a lot of talk these days about YouTube being abusiness and becoming a creator and becoming a full-time youtuber what theyfail to mention is that YouTube is really just a social media platformmeaning it's a source of traffic it's not a business in and of itself this iswhy it's so important to really break down again that goal and that overallstrategy of what you're trying to achieve and then understanding howYouTube is going to play a part in helping you achieve those goals ratherthan kind of being a goal in and of itself and unless you just want tobecome a YouTube celebrity something.
Like that and I'm not knocking YouTubeor Instagram celebrities either that's a great business and they're doing reallywell for themselves but if you happen to have more business minded aspirationsthan it is really important to understand whereYouTube's gonna fit into your overall strategy and how you're going tomonetize this as a business fortunately today there's a ton of different ways tomonetize YouTube which means you not only get the fun and the creativity ofgoing out there and producing great content but you're also going to befinancially rewarded for it which is amazing now when it comes to monetizingyour content essentially making money.
From YouTube by far the most common anddefinitely the most commonly talked about one is simply running GoogleAdsense that's it you know those pre-roll ads that show up before thevideo that you're trying to watch or the little banners that often appear at thekind of bottom middle part of the video well all of that is Google Adsense whichis basically other companies paying to promote their content on your channelnow I don't want to get bogged down in the details of how this all works it'sjust important to know that this is an option and you are able to monetize yourchannel depending on what type of content you're producing but in myopinion this is also probably the least.
Effective and certainly the leastprofitable strategy available after all you simply don't make enough moneyunless you're getting millions and millions of views on all your contentanother option that's far easier to get started with is none other thanaffiliate marketing affiliate marketing is simply when you recommend anotherperson's products or services and you put a link when the person clicks thelink and buys the product or service well you get financially compensated fortheir purchase now the beauty of affiliate marketing is that you can getstarted as early as today because you don't need your own products you don'tneed your own services and all you have.
To do is put a link to something thatyou know and use and and recommend that people use as well now depending on whatniche or what genre your channel is going to be in there's a ton ofdifferent affiliate offers out there but by far the most common definitely themost well-known is none other than Amazon affiliates the beauty of Amazonaffiliates is that pretty much everybody knows Amazon and signing up for anaccount is free pretty simple to do once you get that all you need to do is finda product that you like grab the link for it and put it in the description boxof your YouTube video a real quick example of this is later on in thisvideo I'm gonna recommend a lighting.
Setup that I think you should probablycheck out especially if you're on a budget I'm gonna use an affiliate linkfrom Amazon which means if you happen to click it head over to Amazon andpurchase the lights that I recommend I get a small kickback from them nowadmittedly the affiliate kickback here isn't a whole lot but it does play apart in your overall monetization strategy andevery little bit helps another option when it comes to monetizing your channelis doing brand deals which is kind of a form of affiliate but basically whatyou're going to do here is get products or services from a company possiblyoffer them reviews or do tutorial videos.
On it and the brand will compensate youfor the content you create and finally we have my absolute top pick but it'sdefinitely going to take a lot more effort and that's using YouTube topromote your own products or services essentially using YouTube as a trafficand attention generator for your business now when I mentioned at thebeginning how YouTube was responsible for generating a hundred thousanddollars a year in revenue just from YouTube alone well this is because I wasusing YouTube to create content and then people were watching the contentengaging with it and then going to check out my agency or my consulting servicesbut if you don't happen to have your own.
Business yet or you don't have your ownproducts or services that's okay you can still start with the affiliates and thebrand deals and even the Adsense and work up to that later my next tip is toreally understand and study the YouTube fundamentals we're talking about thingslike keyword research and doing proper titles and writing proper descriptionsresearching tags and designing good thumbnails but by far probably thesingle most important YouTube fundamental there is is to choose aniche and stay in it what this means is let's say you're a photographer and youwant to create a channel on photography well that's great and you can createtutorials you can do gear reviews you.
Can show photo editing techniques allthat's fun but let's say that you also want to include things on travel gettinga little bit more out there and maybe food definitely out there and maybehealth and fitness way too out there the problem is is when you have all thesediverse and scattered interests YouTube doesn't really know how to place youinto the algorithm not to mention people that are going to be following you foryour photography advice you're going to totally lose them when you start talkingabout travel or health or food or anything like that now over time as youcreate more and more content you're gonna start to realize what types ofcontent resonates best with your.
Audience then you can start to slowlyshift into that area and create more content around that and essentially overtime your channel is going to evolve and and modify and adjust to suit the needsof your audience getting you more views and more subscribers another part ofYouTube fundamentals that you really need to understand is kinda nerdytotally techie but very important and that is essentially the analytics tabyou really need to understand the metrics of your videos now the reasonthis is so important is because by looking at the data looking at the hardnumbers and the metrics of your videos and seeing which one's perform and whichones don't.
Well it's going to enable you to doubledown on your really good and best performing content and scrap all thestuff that just isn't performing as well without looking at the numbers thiswould just be a best guess but when you have hard data it really makes it moreof a science than an art and allows you to really dial in exactly what youraudience wants to see from you the next tip that I want to share and I reallywish someone had told me right at the beginning was to get excited but not tooexcited here's what I mean essentially when you first make the decision tobecome a youtuber or create YouTube content to the very least well it'sgoing to be pretty exciting after all.
This is a brand new channel you're gonnabe getting to experiment with new things you're gonna be trying out new gear it'sgonna be a lot of fun it's also gonna be really overwhelming and you may notreally have a true sense of just how much time or energy or money this is allreally gonna take until you're well into it this is why starting slow andbuilding from there is by far my best recommendation here don't come out swingin and try to produce a video a day or even three videos a week rather if youcan shoot for just one video a week or maybe even one video every two weeksjust to get started this is gonna be a great start one of the worst things youcan do something we see all the time is.
Someone comes out just guns blazing andthey're posting videos all the time they're they're doing live streamsthey're responding to comments they do this for like thirty days maybe 60 daysand then it starts to basically just fall off a cliff and we never hear fromthem again all that time and money and energy totally wasted and essentiallywhat could have been a very profitable and very promising YouTube career getsflushed down the toilet now a follow up to this is that the gear that you choosereally doesn't matter as much as you thinkmeaning if you've got a cell phone smartphone with a decent camera you'repretty much good to go one thing I will.
Say however is that the audio quality isgoing to matter more than the video quality kind of surprising butessentially if you've got really shoddy and sketchy audio much like my firstvideos did it's hard to keep people engaged and interested because they'regonna have a hard time hearing you so the first piece of gear you shouldprobably invest in is a half-decent microphone now you don't need to spendhundreds or thousands of dollars here in fact even $100 lav mic is gonna doreally great things for your audio quality I'll make sure to link up myrecommendation descriptions below also as we touched on really briefly goodlighting is gonna go a long way and it's.
Gonna help make even a half-decentcamera look a whole lot better fortunately lighting couldn't be free oreven really cheap for the free version all you need to do is film outside ornear a window and for the cheap version I'm gonna recommend a couple reallycheap and budget-friendly solutions in the description box below you can gocheck out these are the exact lights that I started with when I was firstgetting involved in YouTube and they lasted me for a long long time my nexttip is to just get started your tenth video is gonna be a whole lot betterthan your first and your hundredth video it's gonna be a whole lot better thanyour tenth but none of that's gonna.
Happen if you don't get out there startshooting you see there's no replacement for experience and that experience canonly be gained by actually going out there and getting in front of a camerahitting record my first youtube videos were blurry and uncomfortable reallyawkward now if they're less blurry less uncomfortable less awkward but I wouldhave never got here had I not gone through those initial pains of makingreally awkward and uncomfortable stuff in fact looking back years ago when Iwas first starting on YouTube I remember being so uncomfortable and so hot andsweaty and just miserable that I had to change my shirt in between filmingbecause I was just an absolute mess I'd.
Get tongue-tied I wouldn't know what tosay I'd stumble and then re say it and then re say it and a three-minute videowould end up taking me an hour to shoot fortunately I've got a hack for you toavoid all of that and it's just this for your very first youtube video myrecommendation is that you have no intention of posting it meaning record avideo as if you're gonna post it and then just delete it nobody needs to seeit nobody even needs to know that you ever even did this thing just get thatfirst one out of the way because you'd be amazed at how much more comfortableyou are knowing that you've got a trial run and you can just produce somethingwith no one ever seeing it and knowing.
That you're going to get better overtime it's going to take you some practice but the only way to get thatpractice is to just get started that's why I've linked up two videoshere you need to check out right now the first is how to write great contentwhich is going to show you pretty much exactly what you need to know in orderto write really high converting and engaging YouTube scripts and the otherone is digital marketing strategies for small business where I'm giving you 20of my absolute best tips and tricks which will help you grow your YouTubechannel even more so make sure to check them out now.
Source: Adam Erhart