B2C refers to the process of companies that sell to individual consumers. These may be consumers who buy clothes, perfumes or who register for courses or services in your business.
Depending on the type of business, you must have a specific approach to develop brand awareness. After that, the next step to start sales is the generation of leads.
The generation of business-to-consumer (B2C) prospects is to find new perspectives interested in your product, engage them, and then transform them into potential buyers.
In this article, we will talk about the top ten B2C prospect generation strategies to help you generate more qualified prospects and close to other offers. But first, let’s look at the challenges that hinder your efforts.
B2C challenges in generating prospects
You may do your best, but your website or campaigns do not generate enough prospects, or the quality of the prospects does not meet your expectations.
There may be several reasons behind this. This may be due to offers or copies of advertisements that are not attractive enough, to destination pages that are not relevant.
Misuse of confusing shapes or content may be another problem affecting your efforts to generate prospects.
Thus, building the right B2C prospect generation strategy and ensuring that every part of your campaign follows the whole approach is essential for businesses.
Without a well-thought-out prospect generation strategy, your business will find it difficult to make sales and develop at an acceptable pace.
Traditional strategies for generating prospects that emphasized one-way communication will not be cut in today’s connected world.
So let us immerse ourselves in lead techniques with success gen for capable contemporary technophile customers.
Generation of prospects successfully is a result of your strategies that resonate with your target audience. By adopting these strategies so that the public turns into potential buyers, you can notice a considerable increase in sales.
These strategies can both achieve short-term goals and create a pipeline of potential customers in your business.
1. Use blocked content (opt-in landing pages)
Blocked content is a means of providing valuable information in exchange for customer details.
Here, customers are expected to fill out details in exchange for a better picture of the product they are looking to buy. This technique helps to identify and channel your prospects.
The use of blocked content has been a tactic proven for over a decade now, and many marketing specialists are still committed to it.
Contents Crisp still in mind the strategy of generating prospects. However, these days, people also contact their customers in the form of videos.
Do your customers have confusion with the product? And do you have a solution to their problems?
If so, present the solution to the problem through a series of videos. Nowadays, people spend more time on the Internet. Of all the forms of content that customers consume, video tops the list.
For example, 85% of people in the United States who use the Internet have watched video content online.
Here are the most popular video categories on YouTube. If your products/services belong to one of these categories, immediately start taking advantage of the power of video content!
- Funny animals
- Procedures not for video games
- Practical and tutorial guides
- Notice on products
- Gossip
- Vlogs
- Comedy / sketch videos
- Purchasing scholarships
- Deballing videos
- Educational videos
Efforts to create useful video tutorials will not be in vain. In addition, the visual representation of an idea works much better than the written content.
Now, when your ultimate goal is to generate prospects, include a CTA (call to action) at the end of the video.
For example, you can ask viewers to comment on their questions. Or you can ask them to visit a product page.
Another way to generate prospects and interact with viewers is to ask them to participate in a survey.
3. Content marketing
All marketing specialists know the term content marketing. But only a few know how to use it effectively.
Precise, clear, and high added value content is very critical to your B2C strategy for generating prospects. Marketing specialists must create content that affects the right audience and keep them engaged throughout.
Customers are attracted to consistent, instant, and valuable content rather than bland content that fills in the pages. You should delete the redundancies and add only the necessary information.
Your objectives must be to attract targeted visitors, to hire them, to make them the defenders of your brand, and to gain the trust of your customers.
In addition, SEO is an essential element of content marketing. Quality SEO content is important to generate better prospects. The classifications in the search engines can lead to an increase in organic traffic.
Although SEO may be part of your long-term prospect generation strategy, it allows you to create footprints in the web world. This is something that distinguishes keyword targeted SEO and paid advertising campaigns.
Although you can generate an immediate return on investment from paid campaigns, SEO’d content increases the visibility of your site, which in turn generates more prospects and customers.
Here are some of the best practices in content marketing and SEO to optimize your website for generating prospects.
- Use keywords strategically. For example, if you sell books, terms like “best children’s books” may be relevant to your product/category pages.
- Use data tags to help search engines identify your content. For example, products, recipes, press articles, lists, and practical guides are the most common data tags for pages.
- Market your product on product evaluation sites and online markets.
- Disseminate your content on social networks so that people with relevant interests get to know your products/services.
If you see from the recipient’s point of view, receiving an unrelated email can be boring. Hence the concept of personalization.
Personalized emails increase opening rates by almost 328% and click rates by 543%. A small gesture such as adding the name of the recipient can greatly contribute to nurturing your prospects.
Here is how you can customize email communications with your potential customers.
- Use automation to send a response when someone registers with your newsletters or product information. People expect communication from brands when they provide their email addresses.
- Segment the prospects according to their interests.
- Customize the object line.
- Include at least once the name and organization of the recipient or any other relevant personal information in the body of the text.
- Do not bomb your prospects with emails every day. This will dilute their interest in your brand/product/services.
- Select an appropriate time for sending emails. You can assess this using your marketing automation software. The automation suite for e-mail marketing follows various measures for campaigns by e-mail such as opening rates, clicks on links, time, location, rebound rates, etc. All you have to do is identify the time with the most email opening rate.
- Optimize your mobile email.
- Link the relevant product pages in your emails. Do not redirect your leads each time to the home page.
5. Paid advertising
You may also have encountered this. When searching for a particular product online, announcements of a similar product begin to appear on the websites you are browsing, the social networks you are using, etc.
This is because marketing specialists broadcast paid advertising on different channels and devices based on your preferences and interests in the market. But please note that each platform has its unique audience personality.
For example, people use Facebook and Instagram for recreation. Therefore, if your brand sells clothing, cosmetics, travel-related products, these channels are the best for advertisements.
On the other hand, people use LinkedIn mainly for professional networking.
Therefore, advertising an organized trip may not generate as many prospects. But, if you are in the training/teaching sector, you can announce your lessons on LinkedIn.
Your website and destination pages play an important role in any strategy for generating prospects.
Lower quality websites may be a reason why you are not generating prospects as expected. Your website and destination pages should be the best, both technically and visually.
You have to take care of the loading time of your site, the aesthetic as if the customers can navigate it, and is there a clear call to action, and more.
These points are crucial because you will be lost if a prospect clicks on your ad and leaves the site without any activity.
The use of quality images, including calls to action, having only relevant and up-to-date content and social evidence such as customer reviews is essential for your website.
7. Social listening
Social listening is not underground listening. It is listening to customers who have an opinion on your products/services or on your brand.
If you know the perceptions of customers, you can improve your product accordingly. Or say that a particular product becomes popular among adolescents, so you can strategically align your marketing to these groups.
There is another advantage of social listening. You can identify your competitors and if rumors have led to a negative perception of the brand. Knowing this, you can take steps to limit the damage.
In terms of generating B2C prospects, you can engage with people on social media, answer their questions, and build confidence in your product.
8. Cross-promote e-mail marketing and social media
You can have different audience groups on your mailing list and on social networks.
The chances of your audience in each of the platforms being successful are less. It also indicates that if your prospect does not respond to you by e-mail, you can then approach it via social networks.
Now, this is where cross-promotion can help. To miss cross-promotions is to miss sales opportunities.
Cross-promotion leads to an increase in the number of customers and helps to increase your audience.
There are several methods you can use to connect these platforms. Social sharing buttons and subscription links are the most common.
Your email and social media marketing and media teams can work together to develop interactive content for the public.
Many people think that more social media subscribers should mean more business.
However, the number here does not mean more prospects.
But yes, the degree of commitment of your subscribers to your products is important.
You may have noticed that sometimes your website meets a large number of visitors, but the conversion rate is lower.
Now you may not know the reason behind this. There may be several reasons why you don’t get enough prospects. Some of them are:
- Can visitors not browse the website?
- Do they land on irrelevant pages?
- How many people left the website without any action?
- Your product descriptions are unclear?
- Is the CTA missing?
Analytics can be very useful in identifying these gaps. In addition, you do not need to travel thousands of Excel sheet lines to get meaningful information.
Your CRM (customer relationship management) software can do this for you.
All you need is to think about the metrics that are useful for your business. As:
- What sources bring you more leads?
- What can you do to increase the volume of prospects from these sources?
CRM tool analytics can help you with information ready to make decisions without having to argue with Excel sheets and filters. Therefore, you can make the right choice in your prospect generation strategies.
10. Chatbot with NLP
Chatbots with NLP (natural language processing) capabilities can converse with clients as well as humans.
It frees up your business and marketing teams for sophisticated tasks and collects the needs/problems of customers on their behalf. Thus, allowing you to understand the needs of customers and make them the perfect service.
Customer studies show that people sometimes hesitate to fill out a form on your website. But they are comfortable chatting with a bot to get instant responses to their requests.
Therefore, investing in chatbots can help you increase your number of prospects in the comfort of your customers.
FAQ B2C for generating prospects
How to generate leads in B2C?
People mainly use chatbots, destination pages, cold emails, social media marketing, and PPC advertisements to generate B2C prospects
What is the generation of B2C leads?
Generation of B2C prospects is the technique of finding potential buyers for businesses in the face of consumption.
This involves sales and marketing activities to help customers find your business and help you find target customers.
What are the types of generation of prospects?
There are two main types of prospect generation strategies: outgoing (cold calls, email marketing, attending events, and visiting perspectives in person) and incoming (SEO, social media marketing, PPC advertising, etc. .).
Last thoughts
The generation of B2C prospects is not at all complex. A reliable source of new prospects is crucial for your business.
The prospect generation ideas you choose lay the foundation for the future of your business. Implement the above methods and follow a well-planned strategy for the generation of improved prospects.
