In today's seo keyword research tutorial i will show you how to find keywords that will get you lots of free targeted traffic just like this traffic that you can see here using these exact methods i've generated hundreds of thousands of free targeted visitors to my website and i will also show you.
How i managed to outrank some big websites for example for this keyword here best texas state parks for camping you can see that my travel blog travel croc is in position number two and i managed to outrank some very high authority dot gov websites.
I've managed to outrank other huge authority sites for example for borah borough facts one of my blogs travelcroc.com once again is ranking on page one and it's outranking britannica.com encyclopedia so watch this video all the way through to the end don't skip any.
Sections of the video and i will show you exactly how i do this and how you can start doing the same the process essentially consists of two steps step one is to generate keyword lists and after you've got the keyword lists generated step two is to then validate each of the keywords on the list.
And find the best most suitable and easiest keywords so i'll walk you through both of these steps let's get into step one which is generating keyword lists the first method to generate keyword lists is by using google autosuggest but i will show you a few advanced tricks that you probably don't.
Know so the first thing to look at is to make sure that you're looking at google us website if your content is going to be in english you will want to be doing this method using google us website so just type in google us into google and then click this first result.
This will ensure that you are looking at google search results as if someone who is located in the us of course if your website is in italian or in german you will want to go into google italy or google germany then you can use the google autosuggest feature as we're working through this video we're going to be.
Growing a list of keywords similar to what you can see on the screen and i will show you how to generate a list of these keywords we're going to populate all of the keywords into the left-hand side and then we're actually going to undertake some analysis to figure out how easy it is to rank for each of these keywords.
So the first way to actually start populating this keyword is by typing in something that's related to your topic into the google search bar so if let's say you have a travel blog then you might be exploring.
Ideas about what to write about the state of texas so and then you would type in texas and you can see that google is starting to automatically suggest certain things here for you now i will expand this i will write something like texas state parks all right and now you can.
See that we're starting to get some suggestions now these are sorted in the order of highest popularity so we will know from these that texas state parks has got the highest search volume texas state park reservations will have the second highest texas state park maps will have.
Fewer volume etc all the way down the list you can do this the same way in any niche it doesn't just work in the travel niche you can do this with internet marketing with finance with parenting for example if you start typing in best kids and then you will see that here are all the suggestions best kids movies.
Jokes movies of all time watches etc now to come back to our example you can see that i've gotten some suggestions that i probably wouldn't have thought of if i was just doing research in my head rather than using google autosuggest and i can see here we've got texas state parks with cabins.
Texas state parks iv camping bucket journal so these are quite unusual keywords that we probably wouldn't have thought of ourselves so let's take this one texas state box with cabins that sounds like a nice keyword and we can enter it into our shortlist as the first potential option here texas state parks.
With cabins now here are a couple of advanced streaks uh with google auto suggest you get 10 suggestions here but you can actually start typing letter by letter after for example texas state box and then you can type in a and you will see all the suggestions that start with a.
So alcohol account austin text availability and natural areas then you can type in b you will get a different set of keywords where the fourth word in the sentence starts with b you can do then the same thing with c with d this way you can actually get a lot of long tail ideas now to take it one step further what you.
Can here do is you can also go to the start of this phrase and you can type in an underscore and once you do that you will get it's kind of like a wild card you will get suggestions again in the order of priority with the highest volume being towards the top of the different keywords where the.
First word is anything so we've got our best list of east reserve so this is very very powerful because it might bring up some ideas that you wouldn't have thought of before and you can then also start doing some more advanced things such as.
Typing in a letter you can type in d here and it will bring up everything where the first word starts with a d with an f g etc so this brings up a lot more options for you and you can even go in between so for example you can go texas and then under underscore state parks and that.
Will put in a wild card in between the words in the sentence so for example go texas best state parks that's not something that we've considered before we can even type in texas parks and then put an underscore and this will show us uh all the different keywords where between texas and parks there are.
Other words included so here are also some unusual ones like texas rv parks texas amusement parks that's not something that we've considered before so this way you can generate lots and lots of keyword ideas so let's include a couple of these potential keywords into our list of keywords that we're.
Generating and now let's move on to the second way of generating keyword ideas and that is by using lsi keywords or related keywords anytime you type in a search query into google such as texas state parks that we've got here on the top left if you scroll down all the way to the.
Bottom of the page you will see that there are some suggested searches such as texas state parks near me texas state parks camping texas state park reservations texas state parks with cabins so these can actually give you some ideas on the keywords that google thinks are related to the main search query.
That you've just entered and it's always important to check these suggestions because google will often give you suggestions that you haven't thought of before yourself for example if i type in best texas state parks in the top left i can see that here at the.
Bottom i've got texas state park reservations and best texas state parks for families which is not something that's been suggested to us before by the auto suggest feature so let's take a couple of these and let's add them to our list of keywords best texas state parks for.
Hiking best texas state parks for families that all sounds good and let's now move on to the next way of generating keyword lists for that we're going to be using google keyword planner tool it's completely free to use if you have not used it before you can type into google google.
Keyword planner and then click onto the first result sign up for the account you may be asked to set up an ad campaign you can do it however as soon as you set up the ad campaign you can just place it on hold or on pause so you won't actually have to have any money spent on the ads but you will gain.
Access to the google keyword planner tool so access keyword planner tool and we'll continue from there once you're inside google keyword planner tool i suggest that you type in a keyword that outlines the general topic of what you are researching into the search bar for example i might type in texas state.
Parks and texas parks and then very importantly you should change this location so by default it'll default to your country so go into this option and then delete the country click save you want to look at worldwide volume for this unless you've got specific reasons to look at a very sort of localized.
Search volume for this then click get results and you will get a list of keywords with a lot of very relevant information let's review the results first of all google will show you the keywords that you've entered and the average monthly searches and some other information about those.
Keywords but what is more interesting at this point in time is these keyword ideas so google topically knows what kind of keywords people might be typing in if they're interested in texas state parks what else are they typing into google and have a look at all of.
These great keyword ideas that google keyword planner tool has given us completely free of charge this is not a paid tool we can see suggestions which are sort of obvious national parks in texas but there are lots that you probably would not.
Have thought of before unless you are very familiar with texas such as lake houston wilderness park big bend national park palo duro canyon state park and lots and lots of similar keywords in total we've actually got 1 271 keyword ideas for free from google keyword planner tool here is a cool.
Keyword that i wouldn't have found otherwise myself camping near dallas this is a good one so we can add this keyword into our list of keyword ideas here but then what you can also do is you can start typing those keywords that we've just found into google to see auto suggestions for.
It and you can see camping near dallas with cabins for example is another keyword idea that we've just gotten just by looking at the keyword ideas here and then using google autosuggest so the opportunities to generate keyword lists are literally limitless using these methods.
The last method that i want to show you how to generate keyword lists is by using the tool called sem rush the previous three methods were 100 free sem rush has got a 14 day free trial which you can get by clicking the link in the description below in those 14 days you can actually do a.
Lot of research a little manipulation and you can get really useful results from sm rush and after those 14 days you can sort of decide whether you want to continue using this tool or not now i will show you something very powerful that i personally love myself and that is to use this domain overview.
Option on the left hand side you can analyze and reverse engineer keywords for any domain for example let's say you keep seeing this website here glampinghub.com around in your research and you can actually find out all of the keywords that they're currently ranking for using the.
Sem rush tool here is how to do this so you will want to copy the domain name of this website you can do this of course with any website in any niche doesn't have to be just camping and then you would need to enter this domain name here into domain.
Overview and click search and that will give you an idea on this domain but the part that we're mostly interested in is this organic search traffic and keywords data so we can see this is a very large website and we can actually then click through and take a look at all of the keywords.
That this website is currently ranking for once this page opens up you will see that on us google it's ranking for 257 000 different keywords and this tool will actually give us all of their keywords that are in the database of semrush.
257 000 keywords are great but the big question is which of them are easy to rank for and this is where you can use sm rush advanced filters option and you can choose the option of include kd which is keyword difficulty and then we can say less than 65 so 65 is sort of the cutoff.
Anything below 65 is actually a really easy keyword even for a brand new website that is just a mom and dad blog like if you've got a brand new website you should be okay to rank for anything that's got kd less than 65 so can click apply and guess what we still have 33 000.
Keywords that are easy to rank for you can review these keywords afterwards you can look at the kd and it's given us some amazing ideas that we i would definitely would not have thought of before myself such as glamping in arkansas that's not something that i've ever considered or would have thought of.
Glamping in arkansas or look at this campgrounds in million rocket main i've never even heard of millinocket main but i do live in australia so sorry i do know the state main but just not this particular location you can do a whole bunch of stuff within sm rush you can export all these.
Keywords for now let's just copy and paste these keywords into our short list okay so now you know four very very powerful ways to generate huge lists of keywords uh in your niche and what you're probably thinking of now is well how do we make sure that you can actually rank for those keywords.
This is where the next part of the process starts so now we're going to go through this list of keywords and we're going to analyze it just to show you that the methods i'm about to show you actually work let's take a look at the proof once again so let's take a look at these two.
Keywords texas state parks for camping and best texas state parks for camping there's just some of the keywords that my website ranks for and both are really good keywords they've got really good monthly searches so one between 1 000 and 10 000 another one between 100 and 1000 and i rank in page one for both.
Of them so if we look at texas state parks for camping which is the larger keyword i rank here on page one in position 10 and if we look at best texas state parks for camping i am ranking in position two and i'm actually out ranking the official texas.gov.
Website which is pretty cool right i'm a pretty small blogger i don't have the same budget as the texas.gov website but by implementing very simple things i'm going to show you how i managed to outrank and how you can do the same how you can find the winning keywords the first thing to remember.
Is that the authority of your website doesn't really matter that much what matters most to google today is the quality of the article and the relevance why is my site ranking and why is it outranking this massive very very authoritative website which is the official government website for.
Texas well that is because of relevance i am actually the only one in the first page of google who is targeting this exact key phrase look at these best texas state parks for camping if you look at the titles of all of the other results no one has got that phrase in their title best texas state parks for camping.
So we've got best places to camp it's similar but not exactly the same and none of the other results have actually got it so i found a keyword where nobody else is targeting this exact key phrase and there are millions and millions of these keywords out there you just need to go through the list.
Follow the process and i will show you exactly how to sort of apply these filters and how to apply that logic to the keyword list that we've got the other important thing as i just mentioned is the length of the content so if we take a look at my article.
You know my travel croc website this website is not even my primary website so but i still i outsource all of the content but let's take a look at the length of the content that i've got here so this was posted by my wife lorena and if we count the actual length of the content here.
You'll see that i've got 3041 keywords so it's a high quality in-depth piece of content whereas the other articles here on front page don't actually have that much content so this is proof for you that first of all relevance the how targeted the title is to the.
Search term and secondly the length of the content really do matter this is exactly how it happened with bora bora facts as well so the britannica encyclopedia of course is a huge super authoritative website and most people would think that there is no way they're going to outrank.
Britannica.com right but if you look at the length of the content for bora bora this particular page they have almost no content it's very very short if we count this content here it's 1100 words so not very long and i published an icon that's longer.
With 1676 words i managed to outrank britannica.com so once again prove that length of content and relevance really do matter so to validate each of these keywords and find out if it's actually a good candidate for an article on your site or not you need to analyze it in terms of first of all of course search volume but.
Also the relevance of your competitors and how long the competitor's content is let's do it step by step together to get the volume of searches you can just use google keyword planner tool so let's take texas state parks with cabins we can then insert it into google keyword planner and we can see that average monthly searches is 1k to 10k.
Which is good i recommend to stay away from anything less than 100 searches a month so we can now populate 1k to 10k as the volume and now let's analyze the competition for that once again let's open google us so that we get the most relevant results in the top 10 and let's analyze.
The competition so here is all of the competition that we can see for this keyword term let's review position number one which is this one texas.gov website we can see that it's the the title of the article is not relevant so we've got texas state parks with cabins.
That's the keyword and here it says lodging texas parks and wildlife departments so this article is not specifically targeting the keyword so for position one i'm going to put not targeted and i'm going to color it green because that's a good thing for us then let's count.
The number of words in this article and you can do this with a browser extension called word counter we can just copy and paste all of these into microsoft word for example but here we've got i've got the counter extension installed so i can see it's 409 words so very short which is again it's good news for us.
So we can put 409 and anything less than one and a half thousand is actually really good because it means that if you publish an in-depth article of 2000 words or more you have a good chance of outranking especially if it's not targeted so let's make this green as well then you will need to repeat the process once.
Again let's just do one more together let's just do a different website okay we'll do position three so here texas outside uh this one is actually relevant so it says texas state parks with cabins we do have texas state park with cabins in the title so let's put in targeted and then we will need to count.
How many words they've got so let's open this up once again i'll use the browser extension so let's select all of this and right click and click count these words it's 559 words 559 so it's targeted that's not so good i'm just going to color code it as red but it is 559 words so not a lot of.
Content so this is green for us which is really really good let's make it green and you will just repeat the same process for each of the positions and the more green you see the better it is as you're working through your short list of keywords this way you will very quickly discover that some.
Keywords just are obviously looking a lot easier than others this is just pure example this is not real data so if you cross check and find out that this is not exactly right for these keywords this is why it's just an example right but you will generally find that some keywords have lots and lots of green and.
Maybe just a couple of red spots where the title is targeted and the volume is of competition content is quite low and then others will have lots and lots of red where the titles are very targeted and the content is quite long and when you've got this.
Data it's very very clear that for something like this texas state park with cabins if all of the competition have only got short articles and the titles mostly are not targeted if you publish a targeted article and you make it at least one and a half or two thousand.
Words long or significantly longer than sort of the average here on the front page you will actually have a really really good chance of ranking your post on page one of google just by publishing high quality content sometimes you just want to get traffic fast right so if you want to learn how.
To get traffic extremely fast within the next 24 to 48 hours then here is the video that you should go ahead and watch next it will show you how to get traffic to your blog to your website to your affiliate links within the next 24 to 48 hours hope you enjoy it thank you so much for watching.
I'll see in the next video
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