New Monetization Metric: Revenue Per Mille (RPM)

For those of you in the Partner Program we’ve introduced a monetizationmetric in YouTube Analytics called RPM which gives creators an easy way to measure your rate of revenue earned on YouTube. In this video, we’ll give an overview of RPM how it differs from the existing CPM metric and a few tips to increase RPM. WHAT IS RPM? First of all, RPM stands forRevenue Per Mille which is the revenue thata creator earns per 1,000 views.

It’s calculated as total revenue divided by total viewstimes 1,000 in the same time period. Total revenue includes allcreator earnings including ads Channel Memberships, YouTubePremium, Super Chat and Super Stickers. This metric also reflects what creators earnafter YouTube’s revenue share is subtracted. RPM also uses total views which coversall views reported in YouTube Analytics including views from public,private and unlisted videos regardless of monetization status. Views from live streams andunarchived live streams are counted too.

This way, you can simply and easily seehow much you’re earning for any 1,000 views. By regularly reviewing your RPM you’ll be able to identify ways to improveand optimize your monetization strategy. To see your channel’s RPM, navigate tothe Revenue tab in YouTube Analytics. Likewise, video-level RPMcan be viewed in its Revenue tab. As long as yourchannel has views and revenue you can check RPM nowand from previous time periods by adjusting the data range in Analytics. CPM VS. RPM.

Let’s talk about thedifferences between CPM and RPM. CPM is an advertiser-based metric and RPM is a creator-based metric. CPM shows creators how much advertiserspaid per 1,000 monetized playbacks. While still a valuable metric this can make it hard to estimatewhat a creator is actually earning. And it doesn’t fully answer the questionabout how much a creator earns per view. CPM only usesadvertising revenue in its calculation. This is a key difference with RPM.

Which can be directly influenced by creatorsusing non-advertising monetization streams such as Channel Memberships,Super Chats and more. Creators may notice that RPMwill likely appear lower than CPM which is expected for a few reasons. While RPM subtractsYouTube’s revenue share, CPM does not. Also, RPM is based on all views,regardless of monetization status while CPM is based onlyon monetized views. Even if RPM is lower, creators shouldn’t seea difference in actual take-home revenue. INCREASING RPM.

To increase RPM,you’ll want to increase revenue whether from adsor other monetization streams. We’ll cover three ways you can do this. First, to maximize ads revenue, we suggestenabling monetization on all videos and enabling all ad formatsif appropriate for your video. Keep in mind that videos nowonly need to be eight minutes long to have mid-roll ads enabled. So take advantage of the mid-roll ads editor to place them at theright moments in your videos.

We’ve linked the video below to show you how. Second, in terms ofother monetization streams you can consider hosting live streamsand premieres to increase your RPM. During live chat, users can purchaseSuper Chat and Super Stickers. Plus, it’s another great way to connectwith your fans while generating revenue. Check out the video below for some tips to encourage your fans to send you moreSuper Chats and Stickers during live chats. Finally, Channel Membershipsare another great way to increase RPM througha stream of monthly payments.

From Members for access to perks. You can check out the eligibilityrequirements in the description. If you’d like to learn more about RPM,check out the links listed below. Thanks for watching.
Source: YouTube Creators


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