Most Frequently Asked Questions About Email Marketing

1. Why is email marketing important?

Email is the marketing tool that helps you  create a seamless, connected, frictionless buyer journey. More importantly, email marketing allows you to build relationships with prospects, customers, and past customers. It’s your chance to speak  to them right in their inbox, at a time that suits them. Along with the right message, email can become one of your most powerful marketing channels.

2. What is benefits of email marketing?

Email marketing is best way for creating long term relationship with your clients, and increasing sales in our company.

Benefits of email marketing for bussiness:

Most  bussinesses are using email marketing and making tons of money with email marketing.

3. What is the simplest day and time to send my marketing emails?

Again, the answer to this question varies from company to company. And again, testing is the way to find out what works best. Typically, weekends and mornings seem to be  times when multiple emails are opened, but since your audience may have different habits, it’s best to experiment and then use your  data to decide.

 4. Which metrics should I be looking at?

The two most important metrics for email marketing are  open rate and click-through rate. If your emails aren’t opened, subscribers will never see your full marketing message, and if they open them but don’t click through to your site, your emails won’t convert.

5. How do I write a decent subject line?

The best subject lines are short and to the point, accurately describing  the content of the email, but also catchy and intriguing, so the reader wants to know more. Once Again, this is the perfect place for  A/B testing, to see what types of subject lines work best with your audience. Your call to action should be clear and  simple. It should be somewhere at the top of your email for those who haven’t finished reading the entire email,  then repeated  at the end for those reading all the way through. It should state exactly what you want subscribers to do, for example “Click here to download the premium theme for free.

6. Is email marketing still effective?

Email marketing is one of the most effective ways for a business to reach its customers directly. Think about it. You don’t post something on your site hoping people will visit it. You don’t even post something on a social media page and hope fans see it. You’re sending something straight to each person’s inbox, where they’ll definitely see it! Even if they don’t open it, they’ll still see your subject line and business name every time you send an email, so you’re still communicating directly with your audience.

7. However do I grow my email subscribers list? Should I buy an email list or build it myself?

Buying an email list is waste of time & money. These email accounts are unverified and not interested in your brand. The mailing list is useless if your subscribers do not open your emails. There are different ways to grow your mailing list.

Give them a free ebook and host it on a landing page where they have to enter the email to download the file and also create a forum page on your website, asks your visitors what questions they might have about your business, and collects email addresses to follow up with them.

8. How do I prevent the audience from unsubscribing?

If the  subject line of the email is irrelevant to  customers, they will ignore it multiple times. But, if it keeps repeating, they are intercepted and unsubscribed from your emails. So, send relevant emails for the benefit of the customer. Don’t send emails that often only focus on sales, offers and discounts.

Submit information about your business and offers so you can connect with customers. You can also update them on recent trends in your industry. The basic role of an email is first and foremost to connect with customers, get the most out of this tool.