hey, i’m Greg Gifford the vice president of search of us-based seo agency wikimotive in this lesson the first in the backlink management course we’re going to be talking about backlink management and link building and why they’re an important piece of the seo puzzle google spiders use links to.
Discover pages on the web the spiders crawl websites following links to other pages and when a new page is found it’s added to google’s index inbound links which are links pointed from another website to your website have always been the most weighted element in google’s ranking algorithm google uses links to measure the authority of your site based.
On the idea that the most worthy sites will have more links pointed to them from other sites in other words links are like popularity votes the more popular sites get the most votes since the beginning of seo we’ve known that google places immense value on links in fact the decision to use links as a measure of authority is what set google.
Apart from the other search engines and led to its eventual dominion over search backlink management quickly became one of the cornerstones of search engine optimization in fact some seo practitioners and even some agencies specialize in link management and do nothing else in the early days backlinks were a.
Numbers game whichever site had the most inbound links typically ranked at the top of search results marketers quickly learned that it was easy to game the system and simply buy links so in 2012 google released the first version of its penguin algorithm after the update it became important to acquire links from relevant sites and link management.
Became much more difficult through the years google has continued to refine the algorithm and today link management is a vital part of any seo campaign if you want to gain more visibility in searches you’ve got to know how to analyze your site’s backlink profile and then use various tactics to acquire new inbound links if your site gets penalized by.
Google you need to know how to analyze your backlinks diagnose the problems and fix them if you want to recover from the penalty links aren’t just important for seo they’re a valuable source of referral traffic as well if you’re building the right kinds of backlinks they’re coming from relevant sites with high traffic so the users of the other.
Sites are likely to click through to your website links also help with brand building as you acquire links on other sites the users of those sites are exposed to your brand those links help you get discovered by new users and help you become more well known as an expert in your particular area keep in mind it’s incredibly difficult to acquire.
Links in a vacuum no one’s going to link to you if you don’t have amazing content and many times you’ll have to do outreach to expose other sites to your content there are several different moving pieces but at the simplest level it’s helpful to have the right mindset you need to earn links not build them again let’s go back to the idea that.
Links are votes of popularity think back to high school no one would give you popularity votes if you were boring and you sat by yourself off in the corner at lunch every day successful link building depends on having an awesome site with awesome content and a solid seo strategy as a foundation so that’s it for lesson one.
Of the backlink management course we hope you learned something awesome if you’ve got any questions feel free to tweet them to me directly at greg gifford or to the awesome team of pros over at the semrush academy at semrush academy don’t forget to check back for the next lesson and when you think you’re ready head over to the.
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Source: Semrush Academy