If you’ve been watching the internet. Lately you’ve, probably seen that tiktok is absolutely blowing up and because of that youtube and instagram are hustling to try and compete with them. Let’s, be honest.
They’re trying to copy them now, because this is fairly new on all three of these platforms. They’re, pushing content really really hard and that’s, making it very easy to go viral on each one of these different platforms, and so that begs the question of which one of these platforms instagram reels versus youtube, shorts versus tick.
Tock is the easiest for a brand new account to get views and go viral, so i spent the last week doing a controlled experiment where i tried to figure out exactly that now for this experiment, we’re gonna go over a couple rules That i set for myself and then we’ll kind of go through the experiment and show you the results.
Rule number one was that i had to create a brand new account for each of these three platforms. I chose the name, spend the preneur spent the preneur spent upreneur spenderpreneur. I chose a random unpronounceable account name and then i used the same selfie for all three of these accounts.
All accounts were started within 24 hours of each other, and i decided i was going to post the exact same content across all three platforms. So i filmed all the content ahead of time and then at the same time, each day for a full week that content went, live on instagram rails, tiktok and youtube shorts all at the same time now it was important for me to choose a niche for all Of this and i’m gonna be honest, i chose the entrepreneurship niche.
I know that sounds cliche, but a while back. We did a very similar experiment and i decided to use the health niche and because i knew nothing about health, it was pretty much like pulling teeth. When i was trying to create content, i’m just kidding, so the content is going to be the same for each of these five platforms that we’ve chosen and the five types of content that i chose ahead of time were Motivation, step-by-step training.
I chose that twice list, meaning i make a list of three to five things and then a humorous post to see if there’s, certain categories that do better on certain platforms now full disclosure – i’ve, never been very good at The humorous side of things, so i don’t, expect that last one to do well on any of the platforms.
Now that we’re on the same page, for what the rules were for this experiment and how it’s, gonna work, let’s roll all right! We’re back and just so, you kind of have an idea of what kind of content i’m, putting out that it’s, not super professional or anything here’s a few seconds of the first Day’s, content here’s, how i went from making 15 an hour as a college graduate to running a seven-figure online business in three years.
So after posting that content at noon on monday, i had to wait 24 hours. It was really really hard not to log in and go check the stats, because this is a fun experiment, but i resisted it’s day. Two, it is tuesday now and we’re going to be posting.
The second video and we’re, going to see just how that first video did, i think i ‘ Ve got an idea about which platform did best, but let’s find out here. First, we’re, going to go in and check tick, tock, okay and i think i’ve checked in my other account since then, so we’ll, go into my spend the preneur account, okay, so in tick, tock 592 Views 11, hearts and zero comments, not bad for a brand new account brand new video everything brand new in there.
Okay instagram a little different, but you can see right here there. It is. We have zero followers and zero following which probably means it. Didn’t. Do anything super special. We’ve got one like right there and we ‘
Ve got three views, so a very stark difference so far between instagram reels and tick. Tock, where i was able to get about 600 views, instagram reels where i got three views, one of which was mine. I also only got one like which was also mine.
I hate to be that guy, okay, now let’s, hop in and see just how youtube did subscriber count temporarily unavailable. Surprise, surprise: okay, we’ve got our one video and that one video has one view, and i’m.
Not super surprised here, because youtube did not. Let me put in a thumbnail which sometimes are a key part of youtube. So very frustrating that they wouldn’t. Let me do that, even though i went through all their verification phone number and stuff like that, and here’s, a quick update to that update.
I actually just found out that youtube shorts. Doesn’t even care about thumbnails. They don’t really matter because it’s kind of like tic toc, where they just scroll and they don’t, see the thumbnails, so go figure.
So far. We’ve, got ranked tick, tock way above instagram next still way below, and then youtube obviously gave me nothing. We’ll. See though, um youtube will hopefully give me thumbnail access in the next day or two and the next five videos could see much better results.
So now it’s time. Let’s post videos for day two [ Music ]. All three videos are now live, and that is the end of day two. Now after seeing those results, we decided to give youtube and instagram a little bit better of a chance, and so we tweaked it to make them not all the exact same.
What we did is we started to add a lot more hashtags to the instagram content. Simply because that’s, how instagram’s algorithm tends to work and then on youtube. We added a lot better title and a lot bigger description, even though those don’t exist on instagram and on tick tock.
They’re, a very big part of youtube, and so we wanted to give these videos a chance. Give me a chance, and after that we just continued to follow the same pattern of posting one video every day for the rest of the week right around 12 o’clock all right.
We have now posted all the videos. The experiment is done. It’s. A week later we’re gonna hop into the office, walk in and see what the results were. Welcome to the office all right. So let’s, get started and see what we’ve got here.
We’re first, going to hop into youtube. Then we’ll, take a peek at instagram and finally, we ‘ Ll have a glance at tiktok. This is the youtube channel. This is the analytics right here. You can see here not super impressed and i ‘
Ll be honest. I chose to show you youtube stats first, because it was the least impressive. So you can see here are the videos we did zero views on a couple of them. Two views on my completely automated side.
Hustle video, the only one that did fairly decently, is the humorous one, which is surprising because i don’t find myself to be humorous. Let’s, have a real, quick peek at that one, all right so other than that.
The rest of the videos did not do that. Well, some of them even just straight up getting zero views. One thing i did learn is that, at least according to everybody that i talked to you, don’t have to add a thumbnail to youtube short, because it doesn’t show those anyway don’t hold me.
Do that. Let’s, hop in and have a peek at how instagram did next. We’ll, hop in and look at instagram here and you can see it looks like it. Hasn’t done a whole lot better. So we ‘ Ve got three followers on instagram.
We can go right here. We can see two views, two views, one view five view so a little more consistent, but still nothing mind-boggling that you would expect from some of these uh these platforms, where it’s supposed to be a lot easier to go viral right now and Last drum roll: please let’s, hop on into tick tock and see if tick tock was able to beat these other two platforms.
That are the new kids on the block. Here is my tick. Tock account spend the preneur you can see in terms of followers. It did a little bit better. I got four followers and versus three on instagram and none on youtube 43 likes, which is pretty good, and then you can see here.
I got 600 views on my first video, 160. 162. 152. 156.. I did try to copy a post from my other tick, tock account that did very well and posted on this tick. Tock. You can see it got one view which tells me tick.
Tock’s, pretty smart, and if you take a video from another account, whether it’s, yours or not, they catch it and they don’t show it to anybody. I’m. Pretty sure that one view is me now, i’m going to be really fair here and let you know that i understand tick.
Tock and tick. Tock’s algorithm quite a bit better than i know youtube shorts or instagram reels. That being said, i think the results here pretty clearly speak for themselves. If you are a brand new marketer trying to start from complete scratch right now, i don’t.
Think there’s, a better opportunity out there to build an audience extremely quickly than there is on tiktok. Now, today is actually your lucky day because we’ve put out not one but two videos on how to grow on tick tock on this channel, and they are right here and right here.
So remember after you like and after you subscribe, go pick a video and give it a watch.