Internal linking is arguably the mostunderrated SEO strategy. You don’t have to ask anyone to link to you,it’s completely free with a 100% success rate, and internal links can actuallyhelp you rank higher in Google. So today, I’m going to show you how to useinternal links to rank higher in Google. Stay tuned. [music] If you’re new to SEO, internal links aresimply links from one page to another on the same website. And they’re important for three main reasons.
First, they help search engines like Googlediscover new pages so they can be added to their index. Second, internal links help pass PageRankaround your site, effectively “powering” other pages. And if you’re unfamiliar with PageRank,it’s a mathematical formula that tries to determine the “value of a page.” And Google themselves have said that after18 years, they still use PageRank to rank pages. And third, internal links help search enginesto better understand what a page is about. And they do this by looking at anchor textsand the text that surrounds the link.
So with these three things in mind -crawlability, authority, and relevance – let’s go through a few ways you canboost your rankings with internal links. The first way is to create a logicalhierarchy in your site structure. Think of site structure as a mindmap. At the top, you’d have your homepage. Then you’d probably have main topics thatbranch out from your homepage like your services page, your blog, and About page. Then from these main topics, you’d probablyhave even more branches to other pages. Structure helps search engines to understandthe relationship between these pages, where.
Branches are created using internal links. Now, this mindmap is pretty basic anddoesn’t really give that much information to search engines. So let’s build onto this example using aninternal linking strategy called content hubs. Content hubs are interlinked collectionsof content about a similar topic. Basically, you create multiple pages ona topic and its subtopics, then interlink between the pages. So if we zoom into the link building guide,you might add more pages, like one about broken link building, resource page linkbuilding, guest posting, and blogger outreach.
And to create relationships between theseposts, you could link to these posts from your link building guide and also link fromyour posts to your link building guide. Not only does this help to create relevancebetween pages, but as each of these pages get backlinks, PageRank will flow to and fromeach page within the hub, helping all of your pages rank higher in Google. We have a full video on how to create and usecontent hubs, so I’ll link that up in the description. Now, content hubs aren’t for everyone. And if you’ve already created a ton of pageswithout any kind of structure in mind, there are three easy and free ways you canfind internal linking opportunities.
The first way is to use the “site” searchoperator in Google. So let’s say we wanted to add internallinks to our guide on search intent. I’ll go to Google and search for site:ahrefs.com/blogand then add the phrase, “search intent” wrapped in quotes. And now we can see all pages on ourblog that mention this phrase. So I’ll click on our buyer’s journey guide,and do a find for “search intent.” And it looks like it’s unlinked, so it could bea perfectly good place to add an internal link. The second way is to use the LinkOpportunities report in Ahrefs’ Site Audit. All you have to do is sign up for a free AhrefsWebmaster Tools account, verify your site,.
And then you can run a free website audit. After your audit is complete, head onover to the Link Opportunities report. This report shows you internal linking opportunitiesbased on keywords your pages rank for. So we show the page we recommend youlink from, the keyword that’s mentioned on the source page, which is also the keywordthat the target page ranks for and the page we recommend you link to. On top of that we show the context of wherethe keyword appears on the source page. Now, looking at an entire site’s internallinking opportunities can be overwhelming. So let’s add a target page filter to our searchintent article, since that’s where we want to.
Add internal links to. Hit Apply, and now you’ll see 23internal linking opportunities. And unlike the Google search method, the internallinking opportunities aren’t dependent on exact match phrases. One other cool feature about this reportis that we only show internal linking opportunities where the source pageisn’t already linking to the target page. So you’ll find the suggestionsto be quite good. If you’re new to Site Audit, we have a full videoon our free SEO tool called Ahrefs Webmaster Tools, so I’ll link that up in the description.
The last method is to look at yoursite’s power pages. Naturally, some pages will earnmore links than others. So they have more so-called “authority” theycan pass to other pages on your website. Again, if you have an Ahrefs WebmasterTools account, you can do this for free. Just go to Site Explorer and enter your domain. Then go to the Best by links report. Here, you’ll see the pages on your site orderedby URL Rating, which represents the overall strength of a page’s backlink profile. Just skim through your pages and see ifthere are any relevant pages where you’d.
Want to link from. Now, whichever method you decide to use,the most important thing to remember is that you don’t need to force internal links. So I wouldn’t bother linking fromirrelevant pages. And that also means that you don’tneed to overdo it. Now, if you don’t have any pages with linkauthority, then I highly recommend watching some of our link building tutorials. Or if you’re the type that prefers to learnfrom case studies, then check out our 3-part series on how we built a pagedesigned to attract backlinks.
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