All right, Caleb Boxx welcome to young smart money. How are you doing today? I’m doing good. What about you? Life is good. Life is good. Well, uh for the listeners that aren’t familiar with uh, who you are what you’re up to.
Can you fill them in on kind of what you’re working on these days, yeah? So pretty much? I’m kill box. I’ve, worked with some huge youtube stars like preston, with over 15 million subscribers, and i built some of my own youtube automation, cash, cow channels, um, you know, but at this point we now are making seven figures of a bunch of channels that We run uh and uh.
Just you know, pretty much outsourcing all the work to freelancers to create the content for us, which obviously allows us to not really have to put or be. Personally, i don’t have to put that much work into it.
So that’s, definitely like one of the benefits and something that i’ve, been working on since i ever started my journey on entrepreneurship, sweet well, we’re, definitely going to dive into all of that and for the Listeners that are curious, i mean how old are you so i’m 20.
. This is impressive stuff. All right just just want to set the set of stage there so that everybody knows who we’re talking to right now, all right. So so let’s. Let’s. Dive into this so give us give us some idea of like the size of your operation right now, whether it’s like the number of channels number of subscribers revenue, whatever you measure by yeah, we have um, so the numbers wise it’s hard to keep track now, but we definitely have over 100 freelancers now working for us um.
We have two people that, like his full-time with me in person, helping me out run the operation as well. So we definitely have a really big operation that we’re, trying to run uh and manage all of these channels, which is obviously a lot of work.
But it’s, nice because uh, as you know, when you’re, a ceo, a lot of your job is mainly watching trends and and watching the team and training the team so um. Obviously you don’t, get here overnight, um, but definitely when you finally get here it’s.
It’s. Definitely nice. To get to that point. 100. We’re, going to talk a lot about that. We’re, also going to talk about like getting started, because i know a lot of our listeners are like well that’s great that he’s, got all these channels and hundreds of freelancers like how do you actually Start this thing, so we’re going to dive into into both sides of the coin there.
So, first, could you just like kind of walk us through how you got started on youtube because i think, like it’ll, be really informative to listeners to see like how do you go from like wherever you were to like this place, where you’ve got over 100 freelancers working for you, yeah, so um.
I started in 2016, so i was like 16 years old. I mean i’ve, always biddled around with business even before that, but nothing too serious until 2016. um. What was happening was where i would always see my friends, my older friends, because i’m, the type of guy that would always growing up hanging out with people that were like five years older than me um, just because i always wanted to.
I don’t know. I always like to hear the conversations and just you know, listen to older people to me um, and so what i noticed is with a lot of them. They were going to college and then, by the time they got out of college a lot of them.
Couldn’t find a job um even with a degree and all this other stuff. So you know when we ‘ Re pounded, like i was pounded. You know a young age, saying: hey yo, you got to get a degree. You ‘
Ve got to do this. You got to do that, but obviously, when you look at the actual examples of your friends who are following those things, you realize it’s, not working for them, and i’m like okay, well, that doesn’t make Any sense um and so at 16.
I kind of figured that out. I was like all right. This doesn’t sound like the avenue i want to go down, and even if i did go down that afternoon, it worked out. I don’t think i want to be glued to a desk all day long.
It’s. Just not me um and i don’t think it’s most people so anyway, so pretty much. What ended up happening was, i obviously i was doing youtube. I wanted youtube to be a career for me. Obviously i didn’t know how to make that happen, because everyone wants to make youtube a career.
I mean there’s, so many people who do um. It sounds like a fun job, but there’s, a lot that goes into it to actually get started. Um, and so i ended up obviously collaborating and meeting other little youtubers and we started like learning off of each other.
One of them is jsonamic and um, so me and chase now we would live stream, minecraft videos or minecraft streams all day long on youtube. This was back before youtube even had um. This thing called youtube gaming, which was a platform where you could actually livestream and get more publication for it.
This was back when you would have to actually search minecraft in the top youtube search bar. Then you have to go to the filter and say, live to actually find us, so it was like we wouldn’t, get probably more than i would say max 100 viewers at a time that was like the highest like.
If we got 100 people watching us at the same time, we’re, like oh, my gosh, we’re famous, so um. We were just trying to figure out how to make a career making maybe 400 a month, but nothing right, and then we ended up, collaborating and meeting other bigger youtubers.
One of them is mr beast, who has at the time he had 800k, but now he has over 40 million subscribers um and there’s like six other people and youtubers that we end up collaborating and meeting with so those people we all created This little mastermind group in 2016 and we started to get into these phone calls day after day after day, just trying to break down the analytics of youtube and trying to learn how we can make this work um along the way.
What happens where? Obviously we grew our own channels, we made our own videos and it worked out, but then we were like how do we figure out how to scale this? Because we don’t want to be tied again back to 95.
We don’t want to be tied down to the work um. We want to figure out how to create a level of passive income um, and so we kind of figured out hey what, if we kind of do kind of treat it like a business right like most youtubers, they don’t treat any of this.
Like a business, they just think. Oh it’s. Just youtube. Upload videos make videos cool um, so we were like let’s. Look at it from a business. You see these companies, they pay people. You see the ceos a lot of the ceos, they do hard work, but a lot of them are not as obviously hard work as it is now that they have a team.
So we’re like okay. Well, that’s, the secret! Well, how can we get a team for cheap without having to pay full-time salaries of three thousand four thousand dollars a month, so we realized that there’s.
These things called freelance sites, like upward fiber out there that were online, and so we ended up going to those sites and started to find other people that were had skill sets, whether it be script, writing narrating um.
It could be video editing. All these skill sets and we decide why not get all the best of the best people hire them for a cheap rate, even like some of them are in foreign countries. So that’s, how you get them cheaper and you just get them to create the content for you and you just moderate and oversee, and then you upload the videos and make money from the ad revenue or sponsor deals or affiliate marketing um.
So we started to do that and then once one channel started to work that way it just kept popping off and again you just keep it’s like a snowball. You keep making more channels so that’s kind of how i got into it all right.
Well, there’s. A lot there’s, a lot that i want to unpack in there yeah um. I guess first thing that comes to mind is like freelancers, so i’ve built a couple different businesses over the last couple years, and i want to reiterate what you said there about like freelancers: are such a game changer for scaling, because if you’re, trying to build a team like doing so domestically with people in your physical location can be really expensive.
If you’re just starting out, like you have like a small idea that you want to turn into something so like. Personally, i hire all my people out of the philippines um there’s, this really good site. I don’t know if you’ve used it before called onlinejobs.
ph um, but there’s like there’s. There’s, so much creative talent in the philippines because it’s. Just like the arts are valued so low there that you can arbitrage some crazy talent for for real real, cheap yeah.
No, exactly i mean i think that’s, one of the great things about freelancers is like people. Don’t realize that you, don’t need a full-time employee and pay them the three four thousand dollar salary.
I mean. Look it’s nice to have someone in person, like trust me, like yeah, almost my until this last year, my entire career, i’ve, been alone right, like working on my computer. So obviously it’s nice to have company around you working with you, but you do not want to do it in early or even sometimes medium stages of your company, because that could really pull you back.
If you know that you can spend three thousand dollars and get ten freelancers working full-time in a different country than having one full-time person, that’s like 10x in your business for the same amount of money, so you kind of got ta, be smart About it, too, yeah totally agree totally agree.
So, okay, bouncing back to like you getting started, so you’ve got this minecraft live stream. You start collaborating with these other bigger creators. At what point – or i guess, just kind of fill us in on on where this becomes like a serious thing for you, that’s, bringing in some serious money like? Was there a tipping point or like? When did this start becoming like a real thing, yeah so definitely um for us what it was was we were friends with one of these other guys who were doing like live streams with us again like when you’re, a small youtuber, you’re just trying to reach out to everybody, you can that’s around the same subscriber range and trying to collab and and work together and play video games and try to make money um, and so we uh.
We ran to this one. Guy who was live streaming and everything like that uh and he ended up uh going out of his way to create another youtube channel and that youtube channel was around water bottle, flips um.
This was back when water bottle flips. You know like that trend. A long time ago, like 2016., that term was huge in 2016. and people were getting millions of views on one video, um, just compilation, videos literally of water balls.
He blew up and within three months he went from zero subscribers to like 800 000 subscribers. So we’re like okay, something’s. There we’re, not sticking to minecraft anymore. Let’s. Do this? Let’s, do something like so also all of us made like little compilation channels and like trying to test it out and then like one by one, all of us started to pop up and so yeah.
I think that was the tipping point was definitely seeing again modeling after success. You want to see what other people are doing and try to find a way to make it better and just make it work right like.
If you try to reinvent the wheel, it’s, going to be a it’s possible, but it’s a very longer process than if you just look at someone who’s been successful and do theirs. But better for sure so walk us through like the general process, because, like i’m sure people have heard of like compilation channels before but like what is the process? Look like you mentioned script.
Writing you mentioned like editing. So, like yes, walk us through yeah that’s, the longer that’s, that’s, the i call it more safe material um. So what happened? Was we’re in 20? I think it’s 2018 and 2019.
Um youtube ended up shifting the algorithm um from or from demonetization, so what it? What it is is where demonetization started to come into into play, where, if you started to get a lot of copyright material mixed in um, then obviously you you risk the someone else taking that money who owns that one little clip that you did in the full 10 minutes, so you could have a 20 second clip.
They claim that that’s, that’s, my clip right there, they get the full 10 minute, video worth of money, um and thankfully now youtube fixed it. Where pretty much what you can do is you can trim out that that clip in the video? So if they claim you, you can re-edit it within the youtube uh system.
So you don’t have to worry about that, but definitely like what was happening was there was that that pivot moment, where i was like okay, i can still do compilation videos. You can still make money from that, but i definitely want to make sure i still also have channels where it’s, a full-on production right.
We have scriptwriters, we have narrators where it’s very much more creative than just compilations and re-uploading right, so that’s kind of where i pivoted and i started to do a mix of both uh to make sure i have those Safe investments, you know channel investments and then going more uh towards the kind of the bigger view, uh views and easier to do.
Videos like compilations, okay, sweet, sweet, so yeah, so i guess kind of what is what are these safer channels? Look like like what does the process look like for one of those like safer videos? Yeah, so i mean some people can check out the youtube channel looper um.
If you want to see that as an example but so looper, the way they edit, they’re like one of the top ones doing it, but pretty much loopers and the niche movies and tv shows so the goal with youtube automation is you want To narrow yourself down in a specific niche um, but for example, with them the way they have it done is they have.
They still have background images of let’s say they’re talking about marvel right. They have background images of the marvel characters, whatever the scriptwriter or narrator is talking about. They have it popping up on the screen, they still get clips, but they cut out the audio of those clips.
They make it max 15 seconds and they zoom in on the clip to avoid copyright situation um. So there’s, a little bit more creativity that goes into it than just re-uploading. Someone else’s. Video, okay, so are those like hard and fast rules that you just mentioned there with like the the yeah when it comes down to copyright, yeah yeah, exactly those are some tips when it comes out of copyright to try to avoid.
Obviously, you can still get copyright situations, but most of the time you get around it and you can always dispute it like. If someone claims you and they say, oh, that’s, my material they’re like no.
I actually edited it pretty well, so you can then dispute it, and usually you get the money. Okay, fair! So have you had any like huge copyright issues over the last couple years on youtube? Yeah, i’ve.
Had copyright issues, but again you just dispute it and like almost all of them, i would say probably 90 of them like we’ve won. So just doing this, like i said like more creativity to it, so it’s. Definitely like i mean this is where you have to sometimes get a lawyer involved, but for me with my lawyer, he just broke it down.
He’s like go for this and obviously i started doing that and started work. So, okay, fair enough, fair enough yeah! I know it’s, a question that a lot of people have. I know with the videos that i’ve made with chase.
A lot of the comments are like yo like what about copyright. So i think it’s, important to know like so. Basically as long as you have like some kind of creative spin on it, you’re, doing all right. 100 um.
I see some videos now or some channels now that our friends are doing where, for example, they’ll, do again compilation still to this day. They ‘ Ll do compilations, but the difference is they do a reaction voice on top of it? So you’ll, see like reactions like they’ll, be like oh, that’s, sick no way, and it’s.
The worst video i’ve ever seen, but it works. They actually get millions of views from it. So when you learn that it’s, just trying to find ways to add a little bit more creative flair to it, then that should make make it easier for you, and i can totally believe that i have two younger siblings that are in fourth And sixth grade and they watch these videos that i just cringe at and i’m, like i don’t know how somebody made this, but this video has 20 million views.
You know, and it’s, because people like my younger siblings, are just zombieing out in front of it. Yeah exactly yeah, ridiculous, okay cool, so you ‘ Ve got the safe channels. You ‘ Ve, got the compilation channels um.
What do what do you think, like your ratio, is right now between, like focusing on the two like? Are you more heavy on safe? Are you more heavy on compilation? What’s that look like, i think from it depends on the person, but for me i think i’m more, i would say more 60 70 percent is the safe stuff.
Okay and 30 is the more quick. I call them quick, virals um, those compilation, videos you get like. If you follow a trend at the perfect timing, you’re gonna get a ton of views and probably a ton of money from it, but it’s short term right, like it will be around for maybe a year at the Most and then it might dip off, and so for me, i like to do obviously 70 more long-term investments, for example with youtube.
The thing i like about it with those like i said, more creative videos is, i can literally upload a video, and i have videos a year ago, still makes me 40 50 a day right now, and i only made i only put like 70 dollars into that.
So what i’m saying is: it creates a good level of passive income with those longer like if there’s better. Obviously, it costs more money puts more time into it, but it’s, just more of a safer investment for me um and it creates more passive income long term with with the more compilation, style, videos and just you know, almost almost re-uploading.
Obviously you have to edit it a little bit sure those are definitely more. I would say one year kind of hits. You know i mean, and so you have to be willing to understand that, like my mindset is, if you’re a beginner, you can go for those one-year hits and try to accumulate money from them and then go into the safer bets, because the Safer bet, ones are a little bit longer to get off the ground right, um and then, like the compilation once so, it’s like a strategy to it for starting from scratch.
Okay for sure, so i guess when it comes to starting from scratch, let’s. Talk about like the catching the trends first so like when you’re. Looking for, like trends to catch, i mean like what are some of the places that you look.
How do you like stay on top of this stuff yeah, so i mean it’s, a mix of just like, so it’s. A mix of me obviously have friends who, like i, can just watch to see what they’re doing, but also what i usually do is i just consume a lot of content stuff that i would normally not consume a lot of people get so Stuck in a bubble on – and this is how youtube works, if i watch one video um again let’s, say marvel.
I watch one marvel video and i and youtube sees i watch the entire video they’re gonna. Send me another one and then, if i keep clicking on that dude eventually, my entire home feed is gonna just be marvel um, so people stay in that bubble.
So what you want to try to do is i sometimes go into incognito mode on my um on my uh youtube. So that way you know youtube. Doesn’t know what to recommend me. Then i see what’s trending already, and i click on some videos.
I go down rabbit holes until i find just random things that i see is getting a lot of views that i feel like. I could probably make a video around or something and then that’s kind of how i find uh some of the stuff today um i have people that literally full-time will just do that for me um.
Obviously, i’ll. Do it once in a while, but i’m, so busy running everything right operation wise as a business owner, but i have people now that i just trained to do that. So they’ll, find trends non-stop that we just like go down into okay, sweet so like how do you? How do you figure out if a trend is like promising or not like? Is it like the amount of views that it gets? Is it like how recently it was uploaded yeah exactly so, usually what i try to do is it’s? A mix of recent uploaded end views um and there’s, not like a certain amount of views that i really go for it’s more based on like trying to figure out the the cpm in view.
So here’s, an example. If, if you look at the business niche on youtube um, so you can probably get like it depends. Obviously, but you can probably get like a like a high cpm of like 10, let’s, say every 1 000 views for a business niche.
So that means that, like, if i get a million views per month overall on the channel like that’s, ten thousand dollars right. But on the flip side, if i go into the niche of you know, i don’t, know celebrities right and let’s just say it’s.
It’s. Only i don’t know a one dollar cpm for one thousand views, but the difference with celebrities is more. People are wanting to watch that than business, and so it kind of weighs itself out where i ‘
Ll get more views for less dollars per thousand views, but it equates the same amount of money as the business. So for me it’s. It’s, kind of just trying to figure out a mix between high cpm and high views.
I try to find those type of niches and then i go into those um and so yeah. Definitely i think that’s kind of like the strategy i go into when it comes down to picking like a niche and trying to look for something that is working.
Okay, fair enough yeah! That’s, a question that a lot of people are asking after the interviews with the chase is like. Do you need to pick a niche that has a high cpm or like? Can you still make it in like you, can still make it with a low cbm just make sure it gets a lot of views fair enough, fair enough, so we’ll dive into that, but i guess i guess i’m curious As well when it comes to so say you’ve got the niche picked out.
Okay, you’ve got the niche picked out, and now you’re like okay. Well, how do i get content ideas for, like all the different things that i want to do in this niche like if you’re, doing whatever marvel? If you’re doing water bottle, flips or whatever like? How do you figure out? What to actually make within that niche yeah? It’s, definitely modeling after success.
So what you want to do is find a mix, so i find the top channels in that niche that are performing like the top of the top. Then i also try to find the ones that’s more medium level that just blew up in the last year from that niche um, because usually the ones who just blew up in that niche are the ones that you’re.
Going to see kind of kind of innovate a little bit more because they’re. They’re willing to work harder. They’re willing to try to figure out new things that you maybe would have never thought about. So i usually watch all these people’s channels and their videos and figure out.
Okay, is this getting a lot more views than they normally get on their average videos if their average video gets like 10k views and then also and out of the list, they get a million view video? I’m, making the same video but probably better right.
I’m just gonna reword the title a little bit change up the script a little bit but like i’m, making the same video because it worked for them. So why can’t it work for me? So i mean definitely modeling after success works a lot: okay, yeah that’s totally fair, and i i mean that’s, that’s.
What that’s? What you hear a lot online! It’s like just just find the things that are working and like do a better version of them. You know it’s like don’t, try to reinvent the wheel here, yeah, exactly sick, so, okay! So so, once you’ve got a video that you think has potential.
Let’s. Let’s kind of break down the different things that you need to be thinking about. So first like title like what do you? What does your thought process look like for like making a title that’s, going to entice people to actually watch the video right um? I always try to put myself in the shoes of the viewer so um.
It really depends on the niche right, because every niche is a little bit different right. You really got to research, your niche, and you got to become a fan of of the niche really um. I’ll. Give you an example like we went to the nba niche uh, maybe a year ago, and everything and uh i i know what nba is, but it didn’t, actually follow it right, yeah um, i ended up like the moment like i was researching.
I saw the nba i was getting a ton of views like they were on their biggest high ever and i was like okay well, i want to get into this niche. Obviously so i was like okay, if i’m willing to get into this niche me, and my team needs to be willing to research so much and be fans of the content.
Otherwise, we do not know how to clickbait the audience. We do know how to entice them, so i started to go to like uh, so i’m like in dallas, i’m moving to miami zoo, but i’m in dallas right now, so i went to the dallas Mavericks uh, you know like the stadium, i would watch all the games in person.
I would like just i’ll talk. I would literally talk to fans next to me. I’d, be like so tell me who’s? The best player in this, like i don’t, know anything. I pretend i know something, but i really don’t like so tell me like, like.
I want to know like what’s in your head. I literally took notes of what other people were telling me of fans like hardcore fans in the stadiums watching the the game, so a lot of it comes down to research and just really trying to become a fan of that niche for yourself.
Obviously, if you don’t enjoy it that’s, that’s; okay, but it’s either. If you don’t enjoy it find a different niche or if you’re willing to at least enjoy it enough to do research, then that’s perfect, and so that’s kind of what it was For me, like i, i don’t like love mba, but i don’t hate it right.
So i’m willing to do the research. I’m willing to watch the games, and so we ended up having as we like. After all the research we started making video ideas, we started narrowing down specific sub niches, for example, some niches could be um specific, celebrity like athletes that are doing it.
So we started to study uh. This guy called luca donchettes he plays for the dallas mavericks. I realized that all the fans in the crowd they told me yeah luke, is like a killer like he’s like new. He’s like almost like a rookie and he’s like killing the game.
So i’m, like alright cool, so i made a ton of videos about them. I think it was something like within three months. The channel went from zero dollars to seven thousand a month, and i’m like okay. We did it like we’re good now, so i think it’s.
Just yeah research is is key. You have to put your mind, you have to put yourself in the shoes of that viewer. Hmm, okay, sick, so walk us through. I guess that growth phase, then, when you’re, going from starting a new channel to getting it off the ground, because i think that’s, where a lot of our our listeners are going to come in at they’Re like i’ve got this new youtube channel and i want to like get it off the ground to that, like seven thousand dollars a month stage, what does the growth process look like? What strategies are you using like? How do you actually make that happen? Yeah, so there’s.
There’s, different avenues. You can go down um. So what we usually try to do is again keywords: research and just a ton of research is the key number one um and then, once we come up with some video ideas, we obviously start trying to push it out there.
We try to model and emulate. After other successful people, but then for external growth from a channel from scratch, what we sometimes will do is we will actually develop a little instagram page around it um and then we’ll, have the youtube link in the bio and what we’ll do is almost the fall, unfollow tactic with a lot of nba people and we’ll, actually try.
We’ll, actually engage with them, so we don’t just follow them and hope they fall back like it. Doesn’t, always work that way, um, especially nowadays. So what we do is we follow them, but we also engage with their content.
So, for example, i’ll comment on the photos like hey, that’s great. Obviously this takes a lot more time, but if you want to start from scratch and grow this thing, you got to be willing to put a little bit more time into it.
So definitely that helps us. A lot is doing that or if you have money, it speeds up the process where you can just pay for promos on maybe a youtube page or an instagram page, and just that ‘ S really obviously make sure it relates to the niche.
But just like push it the traffic to your um page and that helps a lot to get off the ground. Okay, yeah, that’s, a question that i’ve that i’ve gotten. A lot from people is like how effective are promos so like have you had success with those and like? What do you recommend people look forward? Those so youtube ads.
I don’t know i mean youtube. Ads can sometimes work. I don’t know if i would necessarily recommend it just because they cost a lot long term to actually get real viewers um. I found actually for some random reason.
Instagram swipe up features on stories, works way more to drive traffic to a youtube channel um, so that’s. Definitely the avenue i would go down and they’re, a lot cheaper, a lot cheaper than youtube pages and youtube ads.
So, okay, so like buying buying shout outs from influencers or like paying instagram to run ads on the platform. No, no! No, but yeah from influencers, so um influencer marketing. So i won’t find i won’t find anyone who’s at an actual face, um those costs a fortune so um.
If you’re, especially if you’re, a beginner just don’t don’t, do it um? What i recommend is going, for example, again: mba go to nba fan pages, someone that has like i don’t, know 100 200, 300k uh followers, you’re like hey, i’ll pay you 100 or 50 bucks, whatever It is, you obviously got to figure out negotiations.
You pay that money for a swipe up feature and they go directly to your youtube channel and hope that you get some subscribers from that. Okay, um off the bat i mean what’s uh? What’s, a decent conversion rate, look like if you’re, paying 100 bucks like what can you expect to get on it’s, hard to say that’s? One of the bad things about influencer marketing is it’s, just unpredictable on what page can perform because again bots? Sometimes people can buy something there’s, so many other factors, so it’s, hard to say conversion rates.
I usually just try like just kind of flip a coin. Obviously, i do research to make sure they’re, not body, but like i flip a coin because sometimes even if they didn’t bot, maybe they just don’t have that many engaged followers sure yeah it’s tough, to tell man and like with other businesses that i’ve ran like i’ve done a fair bit of that stuff and it it can be really hit or miss.
You know it’s like sometimes you’ll, find one like it’s, just like a gold nugget that’ll, just be like they’ll, have tens of thousands of people watching and swiping Up yeah and that’s, and that’s. Why it’s? One of those things where i said like.
If you don’t, have that much money. I definitely recommend doing the the more free ways, like i said, growing your own page, trying to get followers and post actual content on that instagram page, and that will maybe help you out.
If you have money to almost burn, then that’ll, probably be a good way to do it to speed up the process and influence our marketing, but okay. So when it comes to, like posting content on youtube, i mean what with your channels, how often are you posting content like? Is it like an everyday thing? Is it like once a week, some some? If it’s, compilation channels, it’s every day, um.
If it’s more the ones that take a little bit more time to do. We do more so four videos a week. We can totally do daily, but my mind is i don’t want to stress my team out um and i i prefer a mix of quality and quantity.
So for me, if i can get four videos out every week and it’s, high quality, that’s, that’s, a win for me that’s! That’s enough um, because i i noticed that whenever we do daily, sometimes me and my team will get kind of slacking and lazy about the way our video ideas was and honestly the video idea is so important.
So if you get lazy about your video ideas, the video could be amazing, but if the video idea sucks it’s not going to perform um. So when you’re talking, video idea, you’re talking like keyword, research and stuff like that yeah, exactly and also just in general, something that we know someone will want to click.
You know i mean like clickbait like if we know that uh for here’s an example, mr beast, when i learned from him back in the day. This is something we would always go through in our calls. He would always come up with some video ideas.
All these youtubers, we were like throw video ideas out the wall be like what do you think about this? One think about doing this. Video idea. All of us would help each other out. Mr beast’s, uh number one rule was hey.
If i can’t. Think of making a. If i can’t think of a perfect thumbnail for that video idea. We don’t even work on it. So it could be a really good video idea hypothetically, but if i can’t even think of how i can make the thumbnail for it, i’m, not doing it, and you can see where he is now like, where he is Now is massive, so i mean that’s.
Definitely something that i put into play like if i think in my i tell my team all the time like look come up with a video idea and then, if it happens to be where you can’t even think of a good thumbnail to Clickbait the audience with that video idea.
We’re, not gonna. Do it it’s, just not worth it. So hmm! So do you? Do you actually make the thumbnail before the video, or do you still wait? Yeah yeah? We do thumbnail before the video for youtube automation.
It’s, a lot easier. Obviously, to do that. If you’re, doing personality videos, you sometimes have to wait till after the video is done, but yeah that’s. One of the benefits of a cash cow show okay, sweet that makes that makes a lot of sense.
So when it comes to the channels that you’re running, i mean like to do four videos a week. Is that kind of, like max capacity for like a team of script, writer like editor and whatever? No, they could totally do daily or they could sometimes do two videos a day.
But again, like my mindset, is when you have that many people in your team um and you’re running that many channels it’s like it’s, just a lot happening, and so i rather i rather make sure My team is pumping out good content, um and high quality content, and i just don’t have time.
If we, if we did daily and or two videos a day i we could pull it off if we really wanted to. But that requires a lot more time on my end to over to oversee it, and i just don’t want to do that so sure all right.
Well, let’s. Let’s pivot. I guess from from working with freelancers to like, if, if we’re, talking like the very beginner who’s, just getting started like wants to do everything themselves has no money like where should they start like what what should be step? One for them, you know yeah, obviously, step one is research um, you know again, research rabbit holes, trying to find interest um.
What always helps again is if you, if you have an interest that you love – and you know you like the content of that – that skips the line so much when it comes down to research, because then you don’t have to do as much Research but obviously make sure that interest gets a decent amount of views.
Otherwise you’re, going to be dead in the water before you even start um and then once you do that, obviously you create the channel. You start creating some videos. It takes a decent amount of time from scratch to get going.
I would say at least 30 videos before you actually see a little bit of views, sometimes more than that, because it takes some time to get momentum. And again, i i recommend really try to use those other alternative methods, like i said, instagram pages, etc.
Otherwise, that’s, going to be probably three times as long. If you don’t, do those other methods? Okay, so is there a point when people should like like when, should someone say this isn’t working like let me try switching things up and like when, should they just be like pushing on so usually what i do is i look online and I try to see okay.
What, like i use, this thing called socialblade, so it helps you to see people’s analytics, and i try to see okay. So on socialblade.com i put people’s, you know usernames or channel names in there and i try to see okay, so this person in my niche they blew up around.
You know the same time or they blew up recently. If i still see people like going viral recently, like still in the same niche, they’re going viral recently, i don’t give up because in my head i’m like yo.
If this guy could do it like? Why am i not like? I can totally do this, then? If i don’t see any channels recently that’s, been like going viral in the last like four or five months, i’m, like uh, like i don’t know it might be dead water.
Then i double check and i see the channels that i saw previously that were already going viral and i see if they’re still getting views. If they’re, not still getting views, then i’m like okay. It’s, a dead niche.
I have to find something else that’s, that’s, a really good point to look at competitors and that kind of shows you like where the general mindset of people is at like what youtube’s favoring, because if They’re, not blowing up any of these channels.
Then, like you’re, you’re, not not a great spot and also google trends. Google trends helps you can always put it in google trends. Good call, um. Okay, any other tools that that you think would be helpful for beginners like keyword, research, stuff and kind of yeah, so vid iq tubebuddy.
Those are good for keyword, stuff, um and then obviously, like i said, google trends. Those are the main tools i really use. I don ‘ T really need that many extra tools. I think people get too caught up in all the secret hacks and tools, and i think that’s, going to get them all.
The views like the the reality is all the views. It comes from hard work and research that’s, where all the views comes from. If you’re hard working and you’re researching a lot, you’re, going to get a decent amount of views.
So i i think that’s, probably the the main thing i would say i remember when i was a beginner youtuber. We thought that all these little hacks and softwares were gonna make things the best it doesn’t, so that’s.
I mean that’s. What everyone’s, mind that they’re, always looking for, like the secret, that’s gonna, like just change everything for them. I don’t blame them like yeah, i hate doing the work man. I’m lazy.
Like i’m, probably the laziest person everyone, anyone’s, probably gonna meet. If you actually knew me, but at the same time i i know, i have to get some work done at least to get things rolling so yeah.
No, that totally makes sense. Well, uh! Speaking of that i mean what are what are some common mistakes? You see beginners making out here like what are what are some of the the places where people get off track, yeah um again.
Definitely software’s right. They think that they need some secret hack or whatever. So it’s, either software or whatever they try to look into um. They’re, just not doing the work they’re, not being consistent.
I have so many people that message me on my dms because i get so many of them and they’re like it’s like a frequent occurrence. They always say: hey my channel isn’t growing. Can you help me out, they send me their channel? I look at the channel.
They haven’t uploaded over two weeks. I’m like well. Maybe that’s, why i don’t know like maybe that might be it. So i i think it’s. Just like you got ta just do the work like no, i mean there’s. There’s.
Obviously some optimizing secret, some keyword research. Obviously there’s, those things that come to play, but the biggest thing that’s going to move the needle. The most is just doing the the work in the research that’s, the biggest needle movement and um.
One of my mentors always taught me like you want to focus in on the needle. If you try to focus in on the things that are outside of the thing that moves the most, then you’re just going to be busy. You’re, not going to be productive, so what you want to do is figure out what is like something that i know that the task that i know for sure is going to move the business or the channel the most and then work on That and things work out so and that’s.
I mean that’s, putting videos up like if you’re, not putting videos up, then how can you expect anything to happen exactly like changing your banner doesn’t. Do anything guys yeah like there’s? Some channels i’ve, seen that don’t even have a banner and they they grow.
I’m like all right. Well that that’s, you don’t need something so yeah i mean. If you got ta, you got ta, be putting videos on the board; okay, sweet well um – that was that was the main stuff. Let’s see there were a couple questions here that people had been asking about chase’s; videos that i just wanted to cover, so one of which was buying channels.
So do you have any experience buying channels? Do you recommend down that route or like what do you think yeah? Definitely um, you can buy channels. You always want to be careful. Obviously there’s. There’s scammers out there, so there’s, a lot of different areas.
You have to be careful of, and beware, um, i think, having a middleman helps so almost like an escrow, so the only problem is obviously the middleman has to be trusted by you and that buyer and that’s.
Sometimes tricky uh. There’s, things like a form called epic mpc. Epic nbc sometimes allows you to go on there and you can buy channels. You can get a verified middleman, so that means several: several people have used them and they have ratings.
So they you know, you can tell the person’s. Legit um, i ‘ Ve, never had problems with middlemen; they usually if they’re on the forums and have that high rating. They’re, usually good uh, but yeah, so you can get a middleman, but they obviously charge a b um like a percentage of the sale price um and again it’s like an escrow just like.
If you’re. Doing like a real estate deal or whatever, like you’re, going to have an escrow account, it’s, the exact same thing: you send money to the escrow. They give you the access to the channel it takes roughly.
I think something like 24 hours before you can finally have full access of that channel and then once you finally have full access, then the money’s, released uh by the middle man to the other person.
So you can do that way. Um – and i would definitely say it’s – a case-by-case basis when it comes down to channels like the type of channel that you want to buy. Um, for example, like i tried to find the most valuable channels, in my opinion, are the ones where they’re already in the niche that i’m trying to go into like if they’re already in the niche.
I’m trying to go into them like like it’s goldmine for me, like i’m willing to pay extra money for that, so um. Definitely that’s. A key thing, if you can’t find that at least find something that’s in the english translation.