I actually discovered YouTube Live and YouTube gaming because of my roommate Garrett. So I started streaming on it and my first stream I had over seventy five thousand comments on the stream, and I was like, it did better than my videos do. People really enjoy interacting with their favorite creator live. We are creating a live stream daily. We start off every day with thinking about the metadata around it, the thumbnail, the titling for that to help bring in the audience. We’ll tweet about it, make sure we socialize that episode.
But consistency is a big part of that, right? Yes we can draw in a good number of people via Twitter, via social media but your best reliable source of audience is to just stay consistent so people know to…Every day at 4 o’clock…exactly, they are gonna be tuning in. Each livestream that we do has a different purpose, right? So the Mario Maker livestreams are all about featuring the fans. Hey, submit us your levels. We are gonna celebrate the work that you are doing in this game through you.
We did a Minecraft livestream where it was me and a bunch of other Theorists who had joined in taking the world’s largest Minecraft selfie. Then, there are the ones that are personality driven, where it’s getting to see us react in funny ways or put into funny situations where you get a sense of who we are as people, as creators. With GT Live we originally had it slated as like there is gonna be highlight reels of every episode and then there is going to be the long form, uncut, two-hour long streams, that we’re going to do. No one wants to watch two-hour long streams,.
But like oh, this six minute cut is going to do really well and that serves as a gateway to this other stuff. But what we found was that based on traffic sources, suggested video traffic was far and away much, much higher for those long form content videos and so that kind of has shifted our programming strategy on there, where every once in a while we might throw on a highlight reel to like capstone a series, or something like that. But the primary bread and butter of that channel now is just like hey, we are doing very light edits on the actual long form livestream and just putting that up.
It’s hard to reply, especially when you are putting out the volume of videos I am, to every comment like by typing. But with a livestream, it is easy to glance over and answer a question and when you answer that question, fifteen people might have had the same question so you just serviced fifteen people right there and made them feel great. That’s the most fun part of interacting with an audience live. I’m reading your comment and they’ll go back and watch the replay of that livestream and they will be like that was me, people send us that all the time. The meme “Notice me Senpai”.
You know like, oh my favorite creator please notice me. The livestream bridges that gap. It’s awesome to see a fan freak out in the chat and you just see like a thousand messages. Like ‘Oh my God’ he replied to me. This is the best day of my life, you know. We end our streams just saying goodbye to as many people as we can that we are seeing in the chat because they took the time to be there and so they deserve to be noticed, too. Every one likes to hang out with a friend, playing on the couch.
But now you are hanging out with hundreds, thousands of friends playing on the couch, and that’s really cool.
Source: YouTube Creators