My channel's called D4Darious,I cover film-making tips and advice. I also do vlogs,short films, and feature films and I also share informationthat's taken me years to learn. Hopefully I can share some lessons and save them some time by talking about these thingson my channel in a candid way. For the first year,I only grew from 0 to like 5,000 subscribers. And then, once I learnedhow YouTube actually works and how to get found organically.
Then the growth really started happening and that next year,I went from 5,000 to 25,000 and then after that it was to past 100,000. The moment when I decided to make a consulting businessout of what I was doing on YouTube that wasa very, very strange journey for me. Originally, I had all the ambitionsof becoming a big Hollywood director which I still do, I still enjoy making films but I think, the more I learned about YouTube.
And the potentialthat it has for earning revenue that's what really motivated me to say”Hey, while I'm trying to do this other thing “why don't I maximize what I actually have “right here on the platform?” Ideally, you would want tohave some kind of business plan before you start YouTube so that you can incorporate that through the entire time,with all of your videos. You kind of plantall those seeds really, really early on.
So 100 videos down the road,you've already set up a foundation of “this is the service that I offer.” So, when you get your first subscribers then maybe start thinking about “how else am I going tomonetize what I'm doing?” because I knowa lot of people, when they start they don't think that far,they just start making content. So, I decided to do consulting because I love giving feedbackto filmmakers, and also other YouTubers.
I didn't have a website yet at the time so I just started a landing page. Usually somebody will go to that landing page they'll schedule a session through a portal. From there,once we've got an appointment set up I'll go a Google Hangouts session with them. It's usually an hour long,sometimes it goes a little over. I usually record these sessionsfor a couple of reasons. One:You just need to quality-assess yourself.
And then two:I also record them to give to my clients. So they don't have totake notes on paper the entire time they can just havethe actual screen recording. So, when I'm marketing the serviceto my subscribers and my followers what I usually do is I tailor the value propositionto whatever I'm talking about in that particular video. So for instance, if I'm talking aboutscripts or how to make your scripts better then at the end of that I'll pitch.
“if you're looking forfeedback for your scripts “then you can click the link below.” I started really, really small,I offered one service specifically and that was short-film feedback. But then, the more I did consulting I realized about 80% ofthe people who sign up for sessions with me are other YouTubers. So, I pivoted and I addedYouTube consultations and channel evaluations and if I'm talking about YouTube.
Then I'll pitch the valuethat I give for a YouTube consultation. I think it's really importantto find a balance on YouTube. Yes, you've got to becommitted to creating the content but you've really got to find the balance between finding waysto make what you're doing sustainable. So about 50% of your timeshould be making content on YouTube and the other 50%should be building out your business. I'm still finding that balance for myself but it's one of those things whereyou've just got to keep planting the seeds.
And after a while,those seeds kind of germinate. I got my first repeat customer,I want to say, 3 months into it 6 months into it,I had about 5 repeat customers and then it just started scaling from there. But it takes a lot of experimentation. It doesn't just happen to you,you have to actually go find the knowledge and you've got to educate yourself. So, if you're thinking aboutstarting a business on YouTube stop thinking about it and just jump in.
Start small, scale up, and be fearless.
Source: YouTube Creators