TikTok is rapidly evolving, and staying ahead of the curve is essential for building your brand and growing your business in 2024.
From new content formats like horizontal videos to powerful monetization tools, TikTok presents numerous opportunities for creators and entrepreneurs.
Let’s dive into some advanced TikTok strategies that can help you leverage the platform for growth and success this year.
Advanced TikTok Strategies for 2024:
- Diversify content with horizontal videos – TikTok now supports horizontal videos, expanding content creation options. Shooting directly within the platform helps boost visibility.
- Monetize through long-form content – Creators can earn significantly with longer videos (over 60 seconds), and this aligns with the TikTok Creator Program.
- TikTok Shop for e-commerce – Selling products through TikTok Shop allows creators to earn commissions, with some making $10,000-$20,000 a month.
- Embrace live streaming – Streaming on TikTok using tools like StreamYard across platforms can boost engagement and grow your audience.
- Viral video combo strategy – Combine unrelated activities, like showing a product while doing something else (e.g., cooking or playing a game), to increase viral potential.
- Focus on engagement – Videos that encourage comments, DMs, and interaction boost TikTok’s algorithm, leading to more reach and visibility.
- Leverage the creator marketplace – Collaborate with product-based businesses, promote products you love, and earn commissions as an affiliate through TikTok Shop.
- Build your email list through TikTok – Encourage users to comment on videos or DM you to receive valuable resources, allowing you to grow your email list for future marketing.
- Repurpose content across platforms – Upload TikTok content to Instagram, YouTube Shorts, and Facebook Reels, tailoring it to fit each platform’s guidelines for maximum exposure.
- Stay updated on platform changes – TikTok, Instagram, and YouTube are continuously adding features (like YouTube Shorts live), making it important to stay informed to maximize reach and monetization potential.
Conclusion
2024 is a pivotal year for TikTok content creators and businesses alike. By adapting to new trends like horizontal videos, engaging your audience effectively, and leveraging monetization tools like TikTok Shop, you can turn TikTok into a powerful engine for business growth. Use these strategies to stay ahead, build your brand, and grow your community.
